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The Cult of We: Wework and the Great Start-Up Delusion

The Cult of We: Wework and the Great Start-Up Delusion (Hardback)

By Brown, Eliot
By Farrell, Maureen

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The riveting inside story of WeWork and the brash founder who briefly turned it into the country's most valuable startup before his own epic unraveling, from the Wall Street Journal reporters whose scoops hastened the company's downfall. In 2001, Adam Neumann arrived in New York ...after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion - at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax office culture. He called it WeWork. Though the company was merely subleasing office space to freelancers and small startups, Neumann marketed it like a revolutionary product - and investors swooned. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider, he boasted. It would build schools, create WeWork cities, even colonize Mars. Could he, Neumann wondered from the ice bath he'd installed in his office, become the first trillionaire or a world leader? In pursuit of its founder's grandiose vision, the company spent money faster than it could bring it in. In late 2019, just weeks before WeWork's highly publicized IPO, a Hail Mary effort to raise cash, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. WeWork's extraordinary rise and staggering implosion were fuelled by disparate characters in a financial system blind to its risks, from a Japanese billionaire with designs on becoming the Warren Buffet of tech, to leaders at JPMorgan and Goldman Sachs who seemed intoxicated by a Silicon Valley culture where sensible business models lost out to youthful CEOs who promised 'disruption'. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley unicorns? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive account of WeWork's unravelling.
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ISBN 9780008389383
Released NZ 1 Nov 2021
Publisher HarperCollins Publishers
Format Hardback
Alternate Format(s) View All (1 other possible title(s) available)
Indent title (internationally sourced), allow 8-12 weeks

Full details for this title

ISBN-13 9780008389383
Stock Available
Status Indent title (internationally sourced), allow 8-12 weeks
Publisher HarperCollins Publishers
Imprint Mudlark
Released 1 Nov 2021
Publication Country United Kingdom United Kingdom
Format Hardback
 › 1 other possible formats available
Author(s) By Brown, Eliot
By Farrell, Maureen
Category Consumer Issues
Political Corruption
Business Strategy
Business Ethics
Working Patterns & Practices
Legal Ethics & Professional Conduct
Number of Pages 464
Dimensions Width: 159mm
Height: 240mm
Spine: 41mm
Dewey Code 333.338750973
Weight 690g
Interest Age General Audience
Reading Age General Audience
Library of Congress Business enterprises - Finance - United States, Businessmen - United States
NBS Text Management & Business: General
ONIX Text General/trade