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How to Get to the Top of Google Search: A Practical SEO Guide

How to Get to the Top of Google Search: A Practical SEO Guide
 

Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to s... read full description below.

Usually ships 6-12 working days – This title is in stock at publisher

Quick Reference

ISBN 9780143773535
Barcode 9780143773535
Published 5 March 2019 by Random House
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
Author(s) By Conway, Richard
Availability In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9780143773535
ISBN-10 0143773534
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Random House
Imprint Random House New Zealand Ltd
Publication Date 5 March 2019
Publication Country New Zealand New Zealand
Format Trade Paperback/Paperback
Author(s) By Conway, Richard
Category E-Commerce
Sales & Marketing
Internet
NZ, Maori & Pasifika
New Zealand & Related
Number of Pages 288
Dimensions Width: 138mm
Height: 206mm
Spine: 24mm
Weight 310g
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text Professional and scholarly;General/trade
Dewey Code 658.872
Catalogue Code 954448

Description of this Book

Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.

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Author's Bio

Richard Conway has a BSc (Hons) in business computing. He arrived in New Zealand from the UK in 2009, and started Pure SEO with just $200 to spend on one single web page. From that small start he grew the business, using digital marketing and networks that he established. Pure Seo is now New Zealand's largest specialist search agency and has four offices in New Zealand and Australia. Richard also lectures for the Marketing Association and Unitec, and is a guest lecturer for the University of Auckland MBA programme. He also writes monthly columns for M2 magazine, M2 Woman magazine and New Zealand Business magazine.

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