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The Handbook of European Advertising: Media Planning, Marketing Analysis and Country-by-country Profiles
 

The Handbook of European Advertising: Media Planning, Marketing Analysis and Country-by-country Profiles (Hardback)

By Bennett, Roger

This is an accessible guide to European advertising practices and organizations, which provides profiles of the advertising industries and socio-economic conditions of all EC and EFTA countries. It gives an overview of the media landscape throughout Europe, describing regulations..., research and marketing. A directory of information sources and advertising contacts is also provided.
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ISBN 9780749407476
Released NZ 19 Jan 1993
Publisher Kogan Page Ltd
Format Hardback
Alternate Format(s) View All (1 other possible title(s) available)
Availability
Out of print

Full details for this title

ISBN-13 9780749407476
Stock Out of stock
Status Out of print
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Released 19 Jan 1993
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Bennett, Roger
Category International Business
Sales & Marketing: Advertising
Number of Pages 416
Dimensions Width: 153mm
Height: 234mm
Dewey Code 659.1094
Weight 750g
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text Professional and scholarly

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