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International Marketing: Strategy, Planning, Market Entry and Implementation
 

International Marketing: Strategy, Planning, Market Entry and Implementation (Paperback, 2nd Revised edition)

By Bennett, Roger

This revised and updated text is intended for students and for marketers who want to maximize their impact overseas. It analyzes the tactical, operational and strategic issues, and provides case examples and regional analyses of individual world markets. Topics covered include: i...nternational market research; entering foreign markets; export methods and procedures; international product policy; and international advertising.
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ISBN 9780749422721
Released NZ 28 Feb 1998
Publisher Kogan Page Ltd
Format Paperback, 2nd Revised edition
Alternate Format(s) View All (1 other possible title(s) available)
Availability
Out of print

Full details for this title

ISBN-13 9780749422721
Stock Out of stock
Status Out of print
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Released 28 Feb 1998
Publication Country United Kingdom United Kingdom
Format Paperback, 2nd Revised edition
Edition 2nd Revised edition
Author(s) By Bennett, Roger
Category International Business
Sales & Marketing Management
Number of Pages 400
Dimensions Width: 155mm
Height: 240mm
Spine: 28mm
Dewey Code 658.848
Weight 676g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Export marketing
NBS Text Sales & Marketing
ONIX Text College/higher education;Professional and scholarly

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