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Power Play: Elon Musk, Tesla, and the Bet of the Century

Power Play: Elon Musk, Tesla, and the Bet of the Century (Trade Paperback / Paperback)

By Higgins, Tim

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Join the race to drive the future Can a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but al...so led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry- but will they ever be good enough? Few people are crazy or ambitious enough to enter the automobile market from scratch - with infamously thin profit margins that require massive scale, against gigantic incumbent companies with global platforms that have been around for over a century. But Elon Musk likes a challenge. Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet: delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. This is the car they've been promising since the start, the GBP30k electric car that will change the market forever. Hundreds of thousands have been pre-ordered, and are due to deliver around the world. Success would transform how we travel, bring massive environmental benefits and the potential to fast-track the self-driving car revolution. But amid high-profile resignations at the company, profit warnings and late-night twitterstorms, can Elon Musk and Tesla meet demand and deliver what they've promised? A fascinating, insider business story of one of the most talked-about companies in the world, BLIND CORNER will put you in the driving seat as Tesla and Elon Musk face the race of their lives.
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ISBN 9780753554388
Released NZ 19 Aug 2021
Publisher Ebury Publishing
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
999 In-stock at publisher; ships 7-14 working days

Full details for this title

ISBN-13 9780753554388
Stock Available
Status In-stock at publisher; ships 7-14 working days
Publisher Ebury Publishing
Imprint W H Allen
Released 19 Aug 2021
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
 › 1 other possible formats available
Author(s) By Higgins, Tim
Category Biography & Autobiography: General
Biography & Autobiography: Science, Technology & Engineering
Inventions & Inventors
Automotive Technology
Motor Cars: General Interest
Number of Pages 400
Dimensions Width: 154mm
Height: 235mm
Spine: 31mm
Dewey Code 338.762922930973
Weight 492g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Electric vehicle industry - United States, Alternative fuel vehicle industry - United States, Automobile industry and trade - United States
NBS Text Biography: Business
ONIX Text General/trade;College/higher education;Professional and scholarly