By Will, Amy
Now more than ever, customers care about the brands that are behind the products they're purchasing. Building & Launching a Brand For Dummies covers everything from how to create a strong brand DNA for your business, creating a successful launch strategy, and building and scaling... your brand. The author pulls from her personal experience launching five companies over the last decade along with case studies from some of the strongest brands known today accompanied with advice from founders and branding experts. This is a must read if you are thinking of starting a business, looking to rebrand an existing one, or want to learn branding strategies to take a business to the next level. Inside... - Building a brand strategy - Translating your brand on social media - Identifying your customer avatar - Writing copy that supports your brand messaging - Creating a viral campaign - Building an online community - Strategic business partnershipsRead more
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Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.
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