Wheelers Books
Launching & Building a Brand For Dummies

Launching & Building a Brand For Dummies (Paperback)

By Will, Amy

  • RRP: $51.99
  • $51.99
  • In Stock At Publisher

Now more than ever, customers care about the brands that are behind the products they're purchasing. Building & Launching a Brand For Dummies covers everything from how to create a strong brand DNA for your business, creating a successful launch strategy, and building and scaling... your brand. The author pulls from her personal experience launching five companies over the last decade along with case studies from some of the strongest brands known today accompanied with advice from founders and branding experts. This is a must read if you are thinking of starting a business, looking to rebrand an existing one, or want to learn branding strategies to take a business to the next level. Inside... - Building a brand strategy - Translating your brand on social media - Identifying your customer avatar - Writing copy that supports your brand messaging - Creating a viral campaign - Building an online community - Strategic business partnerships
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ISBN 9781119748038
Released NZ 13 Jan 2022
Publisher John Wiley & Sons Inc
Format Paperback
Availability
119 In stock at publisher; delivery usually 20-30 working days due to covid19 delays

Full details for this title

ISBN-13 9781119748038
Stock Available
Status In stock at publisher; delivery usually 20-30 working days due to covid19 delays
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Released 13 Jan 2022
Publication Country United States United States
Format Paperback
Author(s) By Will, Amy
Category Business & Management
Sales & Marketing
Number of Pages 384
Dimensions Width: 188mm
Height: 231mm
Spine: 31mm
Dewey Code 658.827
Weight 612g
Interest Age General Audience
Reading Age General Audience
Library of Congress Branding Marketing
NBS Text Sales & Marketing
ONIX Text Professional and scholarly

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