Wheelers Books

This title is firm sale. Please select carefully as returns are not accepted.

New Horizons in Arts, Heritage, Nonprofit and Social Marketing
 

New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Paperback)

Edited by Bennett, Roger
Edited by Kerrigan, Finola
Edited by O'Reilly, Daragh

  • RRP: $91.99
  • $91.99
  • To Order/ Indent titles

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
Read more

ISBN 9781138118270
Released NZ 22 May 2017
Publisher Taylor & Francis Ltd
Format Paperback
Series Key Issues in Marketing Management
Availability
Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays

Full details for this title

ISBN-13 9781138118270
Stock Available
Status Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 22 May 2017
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) Edited by Bennett, Roger
Edited by Kerrigan, Finola
Edited by O'Reilly, Daragh
Series Key Issues in Marketing Management
Category Not specified
Number of Pages 190
Dimensions Width: 174mm
Height: 246mm
Dewey Code 572.43
Weight 454g
Interest Age 19+ years
Reading Age 19+ years
NBS Text Science & Mathematics: Textbooks & Study Guides
ONIX Text College/higher education

TOP