Wheelers Books
The Routledge Companion to Arts Marketing

The Routledge Companion to Arts Marketing (Paperback)

Edited by O'Reilly, Daragh
Edited by Rentschler, Ruth
Edited by Kirchner, Theresa A.

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The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames a...rts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
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ISBN 9781138385740
Released NZ 22 Sep 2018
Publisher Taylor & Francis Ltd
Format Paperback
Series Routledge Companions in Business, Management and Accounting
Availability
In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9781138385740
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 22 Sep 2018
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) Edited by O'Reilly, Daragh
Edited by Rentschler, Ruth
Edited by Kirchner, Theresa A.
Series Routledge Companions in Business, Management and Accounting
Category The Arts: General Issues
Sales & Marketing
Number of Pages 416
Dimensions Width: 174mm
Height: 246mm
Dewey Code 700.688
Weight 454g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Arts - Marketing
NBS Text The Arts: General & Reference
ONIX Text College/higher education

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