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Big Vape: The Incendiary Rise of Juul

Big Vape: The Incendiary Rise of Juul (Trade Paperback / Paperback)

By DuCharme, Jamie

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Fast-paced and impressively researched, this detailed account sings. --Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with ...a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
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ISBN 9781250838971
Released NZ 7 Jun 2022
Publisher St Martin's Press
Format Trade Paperback/Paperback
Alternate Format(s) View All (2 other possible title(s) available)
Indent title (internationally sourced), allow 8-12 weeks

Full details for this title

ISBN-13 9781250838971
Stock Available
Status Indent title (internationally sourced), allow 8-12 weeks
Publisher St Martin's Press
Imprint St Martin's Press
Released 7 Jun 2022
Publication Country United States United States
Format Trade Paperback/Paperback
 › 2 other possible formats available
Author(s) By DuCharme, Jamie
Category History Of Specific Institutions
Social Sciences
Economics, Finance, Business, Industry
Business & Management
Number of Pages 336
Dimensions Width: 144mm
Height: 227mm
Spine: 24mm
Dewey Code 338.76797
Weight 300g
Interest Age General Audience
Reading Age General Audience
Library of Congress Vaping, Electronic cigarettes - Health aspects, Teenagers - Health and hygiene
NBS Text Management & Business: General
ONIX Text General/trade