Wheelers Books
The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero
 

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (Paperback)

By Wetzel, Charlie
By Wetzel, Stephanie

  • RRP: $31.33
  • $31.33
  • In Stock US

What can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and st...orytelling to become one of history's most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots. X
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ISBN 9781400232772
Publisher HarperCollins
Format Paperback
Alternate Format(s) View All (2 other possible title(s) available)
Series The Business Storybook Series
Availability
Internationally sourced; ships 10-15 working days

Full details for this title

ISBN-13 9781400232772
Stock Available
Status Internationally sourced; ships 10-15 working days
Publisher HarperCollins
Imprint HarperCollins Leadership
Publication Country United States United States
Format Paperback
 › 2 other possible formats available
Author(s) By Wetzel, Charlie
By Wetzel, Stephanie
Series The Business Storybook Series
Category History Of Specific Institutions
Business & Management
Business Strategy
Organizational Theory & Behaviour
Office & Workplace
Number of Pages 192
Dimensions Width: 119mm
Height: 182mm
Spine: 26mm
Dewey Code 070.573
Weight 181g
Interest Age General Audience
Reading Age General Audience
Library of Congress Motion picture studios - History - United States, Motion pictures and comic books, Business
NBS Text Management & Business: General
ONIX Text General/trade

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