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LeBron, Inc.: The Making of a Billion-Dollar Athlete

LeBron, Inc.: The Making of a Billion-Dollar Athlete (Trade Paperback / Paperback)

By Windhorst, Brian

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From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

ISBN 9781472132444
Barcode 9781472132444
Published 6 August 2019 by Little, Brown Book Group
Format Trade Paperback/Paperback
Alternate Format(s) View All (6 other possible title(s) available)
Availability
Indent title (sourced internationally), usually ships 4-6 weeks post release/order

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Full details for this title

ISBN-13 9781472132444
ISBN-10 1472132440
Stock Available
Status Indent title (sourced internationally), usually ships 4-6 weeks post release/order
Publisher Little, Brown Book Group
Imprint Constable
Publication Date 6 August 2019
International Publication Date 1 August 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Windhorst, Brian
Category Biography & Autobiography: General
Biography & Autobiography: Sport
International Business
Sports Teams & Clubs
Basketball
Number of Pages 256
Dimensions Width: 152mm
Height: 232mm
Spine: 26mm
Weight 340g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Basketball players - Biography - United States, Businessmen - Biography - United States
NBS Text Biography: Sport
ONIX Text General/trade;College/higher education;Professional and scholarly
Dewey Code 796.323092
Catalogue Code 1009243

Description of this Book

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

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Awards, Reviews & Star Ratings

NZ Review Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars . . . A fascinating look inside the prototype for the new corporate athlete * Booklist *

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Author's Bio

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Times bestseller Return of the King, The Franchise, and The Making of an MVP.

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