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Big Vape: The Incendiary Rise of Juul

Big Vape: The Incendiary Rise of Juul (Hardback)

By Ducharme, Jamie
Read by Hopkins, Sean Patrick

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The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how? __________ Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one bi...g problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth. Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke. This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a $38 billion empire. This is a story of boom and bust: Silicon Valley darlings pitched as world changers who end up on a nationwide apology tour as their business falls apart at the seams. This is a story media manipulation: young people adopting an unlikely product and making it a cultural phenomenon. This is a story of our time. __________
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ISBN 9781529345780
Released NZ 26 Oct 2021
Publisher Hodder & Stoughton
Format Hardback
Alternate Format(s) View All (2 other possible title(s) available)
6 In-stock at supplier; ships 7-14 working days

Full details for this title

ISBN-13 9781529345780
Stock Available
Status In-stock at supplier; ships 7-14 working days
Publisher Hodder & Stoughton
Imprint Hodder & Stoughton
Released 26 Oct 2021
Publication Country United Kingdom United Kingdom
Format Hardback
 › 2 other possible formats available
Author(s) By Ducharme, Jamie
Read by Hopkins, Sean Patrick
Category True Crime
History Of Specific Institutions
Crime & Criminology
Business & Management
Tobacco Industry
Technology: General Issues
Cigars, Tobacco & Smoking
Number of Pages 336
Dimensions Width: 158mm
Height: 236mm
Spine: 34mm
Dewey Code 338.76797
Weight 540g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Vaping, Electronic cigarettes - Health aspects, Teenagers - Health and hygiene
NBS Text True Crime
ONIX Text College/higher education;Professional and scholarly;General/trade