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Social Butterflies: Reclaiming the Positive Power of Social Networks

Social Butterflies: Reclaiming the Positive Power of Social Networks (Trade Paperback / Paperback)

By Sanders, Michael
By Hume, Susannah

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Traditionally, social influence has been something to be studied and guarded against, and this has become even more of a concern recently with the acceleration of modern social media. From Russian trolls posting fake news to sophisticated, artificial-intelligence-led campaigns by... Cambridge Analytica, it has become clear that the Trump election and the Brexit referendum were both swayed by deliberate campaigns to manipulate our social selves and change the course of history. But what about the flip side of these powers that influence social behaviour? Can we use these same effective techniques to make us happier and healthier? Behavioural scientists understand the value of the social world, not just as an object of study, or as the driver for our fears and insecurities. In fact, social influence impacts all of our lives in a variety of positive ways and can be harnessed for even greater good. In this groundbreaking book, the Nudge Unit's Chief Scientist, Michael Sanders, and his deputy Susannah Hume, examine the dark side of social influence, the astonishing reach of social networks and why we need to reclaim their power to effect positive change in our professional and private lives.
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ISBN 9781789291179
Released NZ 1 Aug 2019
Publisher Michael O'Mara Books Ltd
Format Trade Paperback/Paperback
Alternate Format(s) View All (2 other possible title(s) available)
Availability
394 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9781789291179
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Michael O'Mara Books Ltd
Imprint Michael O'Mara Books Ltd
Released 1 Aug 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Sanders, Michael
By Hume, Susannah
Category Business & Management
Impact Of Computing & IT On Society
Advice On Careers & Achieving Success
Number of Pages 288
Dimensions Width: 153mm
Height: 234mm
Spine: 21mm
Dewey Code 302.30285
Weight Not specified - defaults to 600g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Online social networks, Interpersonal relations, Success, Happiness
NBS Text Careers & Success
ONIX Text General/trade;Professional and scholarly;General/trade

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