By Sanders, MichaelBy Hume, Susannah
Traditionally, social influence has been something to be studied and guarded against, and this has become even more of a concern recently with the acceleration of modern social media. From Russian trolls posting fake news to sophisticated, artificial-intelligence-led campaigns by... Cambridge Analytica, it has become clear that the Trump election and the Brexit referendum were both swayed by deliberate campaigns to manipulate our social selves and change the course of history. But what about the flip side of these powers that influence social behaviour? Can we use these same effective techniques to make us happier and healthier? Behavioural scientists understand the value of the social world, not just as an object of study, or as the driver for our fears and insecurities. In fact, social influence impacts all of our lives in a variety of positive ways and can be harnessed for even greater good. In this groundbreaking book, the Nudge Unit's Chief Scientist, Michael Sanders, and his deputy Susannah Hume, examine the dark side of social influence, the astonishing reach of social networks and why we need to reclaim their power to effect positive change in our professional and private lives.Read more
Add to Basket
Michael Sanders is Chief Scientist and Head of Research, Evaluation and Social Action at the Behavioural Insights Team. Michael is an Associate Fellow of the Blavatnik School of Government, where he teaches Behavioural Science and Policy. He is an affiliate of the Harvard Behavioural Insights Group and holds an MSc in Economics and Public Policy, and a PhD in Economics, both from the University of Bristol. Susannah Hume is an Associate Director at King's College London, and former Principal Research Advisor at the Behavioural Insights Team. She has dedicated her career to promoting education and political empowerment among young people, with a multidisciplinary background in political science and public policy, statistical methods, behavioural economics, business and English, including an MSc from the London School of Economics and Political Science.
Subscribe now to be the first to hear about specials and upcoming releases.
Copyright © 2019 Wheelers Books
· All rights reserved