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Promoting Prosperity: The Art of Early New Zealand Advertising
  

Promoting Prosperity: The Art of Early New Zealand Advertising (Hardback)

By Alsop, Peter
By Stewart, Gary

"This is a book about the art of early New Zealand advertising, before colour photography and TV changed the media landscape forever. With close to 750 images and 11 essays by respected commentators, Promoting Prosperity fills an important gap in our art history as the first dedi... read full description below.

ISBN 9781877517969
Barcode 9781877517969
Published 14 October 2013 by Potton & Burton
Format Hardback
Availability
Availability and pricing is uncertain (no recent updates from publisher)

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Full details for this title

ISBN-13 9781877517969
ISBN-10 1877517968
Stock Out of stock
Status Availability and pricing is uncertain (no recent updates from publisher)
Publisher Potton & Burton
Imprint Potton & Burton
Publication Date 14 October 2013
Publication Country New Zealand New Zealand
Format Hardback
Author(s) By Alsop, Peter
By Stewart, Gary
Category Award Winning
History of Art
Sales & Marketing: Advertising
NZ, Maori & Pasifika
New Zealand & Related
New Zealand Post Book Award Finalists 2014
Illustrated Non-Fiction Finalists 2014
Number of Pages 440
Dimensions Width: 240mm
Height: 300mm
Weight 3,000g
Interest Age 14+ years
Reading Age 14+ years
Library of Congress Commercial art - New Zealand, Advertising - New Zealand
NBS Text Fine Arts / Art History
ONIX Text General/trade
Dewey Code 741.674
Catalogue Code 416915

Description of this Book

Promoting Prosperity is a book about the art of early New Zealand advertising, before colour photography and tV changed the media landscape forever by the same authors of the successful Selling the Dream published in 2012.

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Awards, Reviews & Star Ratings

Awards Short-listed for New Zealand Post Book Awards: Illustrated Non-Fiction 2014
NZ Review 'This fantastic resource will help to reassess the importance of commercial art and the critical part it has played in building our visual culture.' Jim Barr and Mary Barr - Art writers and commentators. 'The quality of the research into the science of catching the eye, and the result of that research, is simply stunning.' Dick Frizzell - Artist

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Author's Bio

Peter Alsop is a senior executive who has worked across the public and private sectors. He is a keen collector of New Zealand art, with particular interests in early advertising, tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. Gary Stewart has a background in corporate and small business brand design, but spends most of his time now with clients on publishing and hospitality projects through his company The Gas Project.

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