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Music, Markets and Consumption
 

Music, Markets and Consumption (Paperback)

By O'Reilly, Daragh
By Larsen, Gretchen
By Kubacki, Krzysztof

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a ful...ly international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
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ISBN 9781908999528
Released NZ 31 Mar 2013
Publisher Goodfellow Publishers Limited
Format Paperback
Alternate Format(s) View All (1 other possible title(s) available)
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Full details for this title

ISBN-13 9781908999528
Stock Out of stock
Status Not currently available
Publisher Goodfellow Publishers Limited
Imprint Goodfellow Publishers Limited
Released 31 Mar 2013
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) By O'Reilly, Daragh
By Larsen, Gretchen
By Kubacki, Krzysztof
Category Rock & Pop Music
Sales & Marketing
Music Industry
Number of Pages 256
Dimensions Width: 156mm
Height: 234mm
Dewey Code 781.640688
Weight Not specified - defaults to 600g
Interest Age 19+ years
Reading Age 19+ years
NBS Text Sales & Marketing
ONIX Text Professional and scholarly;College/higher education

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