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YouTubers: How YouTube Shook Up TV and Created A New Generation Of Stars

YouTubers: How YouTube Shook Up TV and Created A New Generation Of Stars (Trade Paperback / Paperback)

By Stokel-Walker, Chris

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Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans. And their power is growing. Two billion people worldwide watch YouTube. Yet despite their reach, YouTubers remain a mystery to much of the public and media. What is the secret of their appe...al? How do they cope with being in front of the lens? And who is behind them? Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, among them agents, managers and influencers themselves. He charts YouTube's rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV. If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.
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ISBN 9781912454228
Publisher Canbury Press
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
27 Internationally sourced; usually ships 2-3 weeks

Full details for this title

ISBN-13 9781912454228
Stock Available
Status Internationally sourced; usually ships 2-3 weeks
Publisher Canbury Press
Imprint Canbury Press
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
 › 1 other possible formats available
Author(s) By Stokel-Walker, Chris
Category Biography & Autobiography: Film, Television, Music, Theatre
Popular Culture
World History: Postwar, From C 1945 -
Media, Information & Communication Industries
Radio & Television Industry
Television Technology
Number of Pages 352
Dimensions Width: 198mm
Height: 129mm
Spine: 30mm
Dewey Code 302.3028567
Weight 280g
Interest Age 13+ years
Reading Age 13+ years
Library of Congress Internet videos - Social aspects, Internet personalities, Online social networks
NBS Text Social Sciences: Textbooks & Study Guides
ONIX Text General/trade