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Being You: How to Build Your Personal Brand and Confidence

Being You: How to Build Your Personal Brand and Confidence
 

How do people like Oprah Winfrey create globally recognizable personal brands? The key is authenticity - presenting a genuine version of yourself in person, on the stage, and across your online presence. With specific examples, practical advice and inspirational stories, `Being Y... read full description below.

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Quick Reference

ISBN 9781925335927
Barcode 9781925335927
Published 1 May 2019 by Exisle Publishing
Format Trade Paperback/Paperback
Author(s) By Eyre, Maggie
Availability In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9781925335927
ISBN-10 1925335925
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Exisle Publishing
Imprint Exisle Publishing
Publication Date 1 May 2019
International Publication Date 16 May 2019
Publication Country Australia Australia
Format Trade Paperback/Paperback
Author(s) By Eyre, Maggie
Category Business Strategy
Business Ethics
Entrepreneurship
Management & Management Techniques
Organizational Theory & Behaviour
Sales & Marketing
Business Communication & Presentation
Advice On Careers & Achieving Success
NZ, Maori & Pasifika
Australian
New Zealand & Related
Number of Pages 286
Dimensions Width: 152mm
Height: 229mm
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience
Library of Congress Success in business, Branding Marketing, Confidence, Authenticity Philosophy
NBS Text Careers & Success
ONIX Text General/trade
Dewey Code 650.1
Catalogue Code 978460

Description of this Book

Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique - because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands - from Oprah Winfrey to Roger Federer - on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.

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Awards, Reviews & Star Ratings

UK Review Bertrams Star Rating: 2 stars (out of 5)

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Author's Bio

Maggie Eyre is an internationally recognized expert in personal presence and leadership motivation, with over 30 years' experience in business, public relations and performance. She focusing on training her clients to harness their maximum potential and shine with authentic voice and action.

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