By Robbins, JohnForeword by Macy, Joanna
John Robbins awakened the conscience of a nation and spearheaded a movement with this book, as Rachel Carson had before him, and as Michael Pollan and Eric Schlosser have done in his wake. Robbins revealed the inhumane conditions under which food animals are raised and his insigh...ts into the moral price we pay for this system of suffering are unparalleled. Drawing a clear line between a meat-based diet and both contemporary medical conditions and ecological crises, Robbins, in what Frances Moore Lappe called a tender, not strident voice, makes perhaps the most eloquent argument for vegetarianism ever published. Robbins walked away from his family business -- the Baskin-Robbins ice cream empire -- to pursue his dream of a society healthy because it practices compassionate stewardship of a balanced ecosystem. By pioneering our understanding of the Great American Food Machine, he has done more than most to realize that dream.Read more
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Author and activist John Robbins is considered by many to be one of the world's most eloquent spokespersons for a sane, ethical, and sustainable future. His work has been featured in all major print and broadcast media. He lives near Santa Cruz, California.
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