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Political Marketing and Management in the 2020 New Zealand General Election
  

Political Marketing and Management in the 2020 New Zealand General Election (Hardback, 1st ed. 2021)

Edited by Elder, Edward
Edited by Lees-Marshment, Jennifer

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This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the Univer...sity of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
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ISBN 9783030773328
Released NZ 29 Sep 2021
Format Hardback, 1st ed. 2021
Series Palgrave Studies in Political Marketing and Management
Availability
In stock at supplier; delivery usually 20-30 working days due to covid19 delays

Full details for this title

ISBN-13 9783030773328
Stock Available
Status In stock at supplier; delivery usually 20-30 working days due to covid19 delays
Publisher unlisted
Imprint Palgrave MacMillan
Released 29 Sep 2021
Publication Country Switzerland Switzerland
Format Hardback, 1st ed. 2021
Edition 1st ed. 2021st
Author(s) Edited by Elder, Edward
Edited by Lees-Marshment, Jennifer
Series Palgrave Studies in Political Marketing and Management
Category Political Science & Theory
Elections & Referenda
Management & Management Techniques
Sales & Marketing
NZ, Maori & Pasifika
New Zealand
Number of Pages 186
Dimensions Width: 148mm
Height: 210mm
Spine: 16mm
Dewey Code 324.9930412
Weight 420g
Interest Age General Audience
Reading Age General Audience
Library of Congress Political campaigns - New Zealand, Elections - New Zealand, Public relations and politics - New Zealand, Campaign management - New Zealand, Communication in politics - New Zealand
NBS Text Government & Constitution
ONIX Text Professional and scholarly

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