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              Books by Daragh O'Reilly

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              The Routledge Companion to Arts Marketing

              The Routledge Companion to Arts Marketing (Paperback)

              Edited by O'Reilly, Daragh; Rentschler, Ruth; Kirchner, Theresa A.

              • RRP: $102.00
              • $102.00
              • In Stock At Publisher

              The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames a...rts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
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              ISBN 9781138385740
              Released NZ 22 Sep 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Companions in Business, Management and Accounting
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              New Horizons in Arts, Heritage, Nonprofit and Social Marketing
               

              New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Hardback)

              Edited by Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

              • RRP: $282.00
              • $282.00
              • To Order/ Indent titles

              Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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              ISBN 9780415628891
              Released NZ 11 May 2012
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              The Routledge Companion to Arts Marketing
               

              The Routledge Companion to Arts Marketing (Hardback)

              Edited by O'Reilly, Daragh; Rentschler, Ruth; Kirchner, Theresa A.

              • RRP: $470.00
              • $470.00
              • To Order/ Indent titles

              The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames a...rts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art-forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
              Read more

              ISBN 9780415783507
              Released NZ 28 Nov 2013
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Companions in Business, Management and Marketing
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              New Horizons in Arts, Heritage, Nonprofit and Social Marketing
               

              New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Paperback)

              Edited by Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

              • RRP: $91.99
              • $91.99
              • To Order/ Indent titles

              Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
              Read more

              ISBN 9781138118270
              Released NZ 22 May 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Music, Markets and Consumption
                

              Music, Markets and Consumption (Hardback)

              By O'Reilly, Daragh; Larsen, Gretchen; Kubacki, Krzysztof

              • Imp. $378.99
              • $378.99
              • Not Available Locally

              A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of th...e sector.
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              ISBN 9781908999511
              Released NZ 31 Mar 2013
              Publisher Goodfellow Publishers Limited
              Interest Age 19+ years
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Music, Markets and Consumption
                

              Music, Markets and Consumption (Paperback)

              By O'Reilly, Daragh; Larsen, Gretchen; Kubacki, Krzysztof

              • Imp. $155.99
              • $155.99
              • Not Available Locally

              A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of th...e sector.
              Read more

              ISBN 9781908999528
              Released NZ 31 Mar 2013
              Publisher Goodfellow Publishers Limited
              Interest Age 19+ years
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Total 6 jump to: go