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              Books by Susan Horner

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              Total 22 jump to: go ‹ previous123next ›
              International Cases in Tourism Management
               

              International Cases in Tourism Management (Trade Paperback / Paperback)

              By Horner, Susan; Swarbrooke, John

              • RRP: $106.00
              • $106.00
              • To Order

              Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and mo...re. It includes case studies supplemented by exercises and questions.
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              ISBN 9780750655149
              Released NZ 9 Dec 2003
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              International Cases in Tourism Management

              International Cases in Tourism Management (Hardback)

              By Horner, Susan; Swarbrooke, John

              • RRP: $271.00
              • $271.00
              • In Stock At Publisher

              This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tour...ism, this title makes an ideal accompaniment to all tourism courses.
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              ISBN 9781138144491
              Released NZ 1 Aug 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Loved By Choice: True Stories That Celebrate Adoption
               

              Loved By Choice: True Stories That Celebrate Adoption (EPUB ebook)

              By Horner, Susan; Martindale, Kelly Fordyce

              A heartwarming collection of real-life stories from people who have been touched by adoption.

              ISBN 9781441236937
              Available in EPUB
              Software Read in Browser or Adobe Ebook Compatible Device
              Language en
              Released NZ 1 Mar 2002
              Publisher Baker Publishing Group
              Interest Age General Audience
              View details for this title
              Business Travel and Tourism
               

              Business Travel and Tourism (Paperback)

              By Swarbrooke, John; Horner, Susan

              • RRP: $106.00
              • $106.00
              • To Order

              Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of bus...iness tourism facilities; and more.
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              ISBN 9780750643924
              Released NZ 14 Sep 2001
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Research Methods in Tourism, Hospitality and Events Management
               

              Research Methods in Tourism, Hospitality and Events Management (Paperback, 1st edition)

              By Brunt, Paul; Horner, Susan; Semley, Natalie

              • RRP: $144.00
              • $144.00
              • In Stock At Publisher

              A concise textbook that uses a step-by-step approach to cover the whole research process from start to finish, including the research proposal, using quantitative and qualitative data, and how to write up and present the research findings.

              ISBN 9781473919150
              Released NZ 15 Oct 2017
              Publisher SAGE Publications
              Interest Age 19+ years
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Consumer Behaviour in Tourism
                

              Consumer Behaviour in Tourism (Trade Paperback / Paperback, 2nd New edition)

              By Swarbrooke, John; Horner, Susan

              Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism t...hrough the use of numerous examples and case studies.
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              ISBN 9780750667357
              Replacement this title has been replaced by: 9781138013384
              Released NZ 27 Oct 2006
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Not currently available
              View details for this title
              Contemporary Hospitality and Tourism Management Issues in China and India
               

              Contemporary Hospitality and Tourism Management Issues in China and India (Trade Paperback / Paperback)

              By Ball, Stephen; Horner, Susan; Nield, Kevin

              • RRP: $113.00
              • $113.00
              • To Order

              Represents an analysis of key sectors in the hospitality and tourism industries in China and India. This book provides theoretical and applied information on hospitality management and tourism development in these markets. It also contains case studies which offer real-life appli...cation of theories; and includes exercises and discussion points.
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              ISBN 9780750668569
              Released NZ 12 Jul 2007
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Contemporary Hospitality and Tourism Management Issues in China and India

              Contemporary Hospitality and Tourism Management Issues in China and India (Hardback)

              By Ball, Stephen; Horner, Susan; Nield, Kevin

              • RRP: $271.00
              • $271.00
              • In Stock At Publisher

              This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an access...ible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
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              ISBN 9781138141827
              Released NZ 31 Mar 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Leisure Marketing
               

              Leisure Marketing (Trade Paperback / Paperback)

              By Horner, Susan; Swarbrooke, John

              • RRP: $102.00
              • $102.00
              • To Order/ Indent titles

              Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure m...arketing.
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              ISBN 9780750655507
              Released NZ 15 Dec 2004
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Leisure Marketing

              Leisure Marketing (Hardback)

              By Horner, Susan; Swarbrooke, John

              • RRP: $259.00
              • $259.00
              • In Stock At Publisher

              Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmen...tal issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
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              ISBN 9781138173446
              Released NZ 24 Apr 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Total 22 jump to: go ‹ previous123next ›