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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that havin...g the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that havin...g the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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From the author of the hugely successful How to Read Literature Like a Professor comes a highly entertaining and informative new book on the 25 works of literature that have most shaped American identity.
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In Stress Less, Accomplish More Emily Fletcher shares an ancient meditation technique designed for busy lives. The focus of the practice is stress relief, mental clarity and improved productivity, so it's perfect for the fast pace of modern life. This style of meditation was deve...loped specifically for people with a lot of demands on their time - those with busy jobs, lives and families - and so it has been designed to work anywhere, anytime. All you need is somewhere to sit, a little training and a few minutes to yourself. Throughout the book, Emily explains what meditation is, how you do it and the many exciting ways that it can change your life. Stress Less, Accomplish More destigmatises meditation for the average person, making it attractive, understandable and easy to implement for all. This book has a very simple message: do less - without the stress - and accomplish more. Emily Fletcher is a leading expert in meditation for high performance and has taught meditation to executives at global corporations like Google, Barclays and Viacom as well as busy parents, NBA players, Oscar winners, entrepreneurs and everyone in between.
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* The bestselling novel behind the Hollywood blockbuster - at cinemas autumn 2014 * An epic love story from the bestselling author of The Last Song and The Notebook
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In Stress Less, Accomplish More Emily Fletcher shares an ancient meditation technique designed for busy lives. The focus of the practice is stress relief, mental clarity and improved productivity, so it's perfect for the fast pace of modern life. This style of meditation was deve...loped specifically for people with a lot of demands on their time - those with busy jobs, lives and families - and so it has been designed to work anywhere, anytime. All you need is somewhere to sit, a little training and a few minutes to yourself. Throughout the book, Emily explains what meditation is, how you do it and the many exciting ways that it can change your life. Stress Less, Accomplish More destigmatises meditation for the average person, making it attractive, understandable and easy to implement for all. This book has a very simple message: do less - without the stress - and accomplish more. Emily Fletcher is a leading expert in meditation for high performance and has taught meditation to executives at global corporations like Google, Barclays and Viacom as well as busy parents, NBA players, Oscar winners, entrepreneurs and everyone in between.
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A groundbreaking work by the founder of the Institute for Aging Research at the Albert Einstein College of Medicine, whose research helps treat age-related illnesses and increase lifespan. Nir Barzlai, M.D., founded the Institute for Aging Research at the Albert Einstein College ...of Medicine over twenty years ago. His most fascinating study features a patient population of 600 centenarians--individuals who maintain active lives well into their 90s and 100s--and, more importantly, reached that milestone never having experienced the so-called big four: cardiovascular disease, cancer, diabetes and cognitive decline. Dr. Barzlai identified three clusters of genetic mutations--connected to levels of cholesterol, growth hormones and peptides produced in their cells' mitochondria--that correlate to centenarians' enviable lifespan and healthspan. In Age Later, he translates those findings to news listeners can use--including taking melatonin and using intermittent fasting--to mimic some of the effects of the super agers' genetic code.
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In What's the Point of College?, historian Johann N. Neem offers a new way to think about the major questions facing higher education today, from online education to disruptive innovation to how students really learn. As commentators, reformers, and policymakers call for dramatic... change and new educational models, this collection of lucid essays asks us to pause and take stock. What is a college education supposed to be? What kinds of institutions and practices will best help us get there? And which virtues must colleges and universities cultivate to sustain their desired ends? During this time of drift, Neem argues, we need to moor our colleges once again to their core purposes. By evaluating reformers' goals in relation to the specific goods that a college should offer to students and society, What's the Point of College? connects public policy to deeper ethical questions. Exploring how we can ensure that America's colleges remain places for intellectual inquiry and reflection, Neem does not just provide answers to the big questions surrounding higher education--he offers listeners a guide for how to think about them.
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In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar M...olecule, a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex's bold endurance and eventual success. The $325-billion-a-year pharmaceutical business is America's toughest and one of its most profitable. It is riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine even after a molecule clears all the hurdles to get to human testing; to the multibillion-dollar cost of ramping up a successful product; to operating in the world's most regulated industry, matched only by nuclear power. Werth captures the full scope of Vertex's twenty-five-year drive to deliver breakthrough medicines. At a time when America struggles to maintain its innovative edge, The Antidote is a powerful inside look at one of the most intriguing and important business stories of recent decades.
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Mia Kelly thinks she has it all figured out. She's an Ivy League graduate, a classically trained pianist, and the beloved daughter of a sensible mother and offbeat father. Yet Mia has been stalling since graduation, torn between putting her business degree to use and exploring mu...sic, her true love. When her father unexpectedly dies, she decides to pick up the threads of his life while she figures out her own. Uprooting herself from Ann Arbor to New York City, Mia takes over her father's cafe, a treasured neighbor-hood institution that plays host to undiscovered musicians and artists. She's denied herself the thrilling and unpredictable life of a musician, but a chance encounter with Will, a sweet, gorgeous, and charming guitar-ist, offers her a glimpse of what could be. When Will becomes her friend and then her roommate, she does everything in her power to suppress her passions--for him, for music--but her father's legacy slowly opens her heart to the possibility of something more. Contains mature themes.
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