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* The bestselling novel behind the Hollywood blockbuster - at cinemas autumn 2014 * An epic love story from the bestselling author of The Last Song and The Notebook
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By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy's most celebrated intellectuals, a distinguished academic and the author of influential works on semiotics. Some years before that, in 1977, Eco published a little book for his stud...ents, How to Write a Thesis, in which he offered useful advice on all the steps involved in researching and writing a thesis -- from choosing a topic to organizing a work schedule to writing the final draft. Now in its twenty-third edition in Italy and translated into seventeen languages, How to Write a Thesis has become a classic. Remarkably, this is its first, long overdue publication in English. Eco's approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise. How to Write a Thesis is unlike any other writing manual. It reads like a novel. It is opinionated. It is frequently irreverent, sometimes polemical, and often hilarious. Eco advises students how to avoid thesis neurosis and he answers the important question Must You Read Books? He reminds students You are not Proust and Write everything that comes into your head, but only in the first draft. Of course, there was no Internet in 1977, but Eco's index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data.
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that havin...g the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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Brainblocks are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal. Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals. And neuropsychologist Dr. Theo Tsaousides g...ives you the tools to improve: Awareness: the seven brainblocks to success (self-doubt, procrastination, impatience, multitasking, rigidity, perfectionism, negativity) the characteristic feelings, thoughts, and actions associated with each brain block the brain functions involved in goal-oriented actionbrain glitches and how they create setbacks the cost of not removing brain blocks the best strategies to remove the blocks Engagement: actively search for brainblocks in your actions, thoughts, and feelings recognize and label each brainblock as soon as it is identified practice each strategy consistently until it becomes second nature track your progress toward a goal Through these strategies you will learn to overcome these cognitive obstacles and harness the power of the brain to achieve success in any endeavor.
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Featuring texts by Saul Alinsky, Edmund Burke, Rachel Carson, Carl von Clausewitz, Francis Fukuyama, Mahatma Gandhi, Friedrich Hayek, Thomas Hobbes, Martin Luther King, Niccolo Machiavelli, Karl Marx, J. S. Mill, George Orwell, Thomas Paine, Plato, Jean-Jacques Rousseau, Alexis D...e Tocqueville, Mary Wollstonecraft, and many more. 50 Politics Classics provides commentaries on the books, pamphlets, and speeches of major leaders, from Abraham Lincoln to Winston Churchill, and the texts from Aristotle to Naomi Klein, that drive real-world change. Tom Butler-Bowdon's book spans 2,500 years of thinkers and doers, economists, activists, war strategists, visionary leaders, and philosophers of freedom. Are we living in The Post-American World? Is there a Clash of Civilizations? What is The Future of Power? Whether you consider yourself to be conservative, liberal, socialist, or Marxist, in these politically charged times we could all benefit from greater understanding of these key ideas. This is the latest bestseller in Tom Butler-Bowdon's award-winning 50 Classics series, which has already sold one hundred thousand copies in the United States and four hundred thousand copies worldwide.
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In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the science of success within the ever-changing world of business. W...hat does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace? This fascinating analysis uncovers the business management secrets hidden in physics, biology, and mathematics. (Washington Post)
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The secret to business success is intuition. It's not just a matter of following you hunches. It's about following the right hunches. Being able to sense people's inner thoughts and needs helps you say and do the things needed to quickly reach your goals and achieve success.Many ...people know this, but many also believe that a good sense of intuition is something that you're just born with-not something that you can develop and train.Jose Silva, developer of the world-famous Silva Mind Control Method, had proved them wrong. Now, with Mr. Silva's state-of-the-art UltraMind Intuitive Guidance System for Business, you can learn how to use your intuition regularly and reliably.You will learn how to: Program yourself to do the right thing at the right time in order to take advantage of opportunities and increase income.Sense what other people's real wants and needs are so that you can say the right thing at the right time when negotiating, managing subordinates, or reporting to superiors and shareholders.Learn mental techniques to establish immediate rapport with co-workers, customers, clients, and suppliers.Program your work environment for success.Trust your judgment and your decisions and end doubt and second-guessing.
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that havin...g the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Drawing on examples from within and beyond our own practice, Play Bigger shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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In Stress Less, Accomplish More Emily Fletcher shares an ancient meditation technique designed for busy lives. The focus of the practice is stress relief, mental clarity and improved productivity, so it's perfect for the fast pace of modern life. This style of meditation was deve...loped specifically for people with a lot of demands on their time - those with busy jobs, lives and families - and so it has been designed to work anywhere, anytime. All you need is somewhere to sit, a little training and a few minutes to yourself. Throughout the book, Emily explains what meditation is, how you do it and the many exciting ways that it can change your life. Stress Less, Accomplish More destigmatises meditation for the average person, making it attractive, understandable and easy to implement for all. This book has a very simple message: do less - without the stress - and accomplish more. Emily Fletcher is a leading expert in meditation for high performance and has taught meditation to executives at global corporations like Google, Barclays and Viacom as well as busy parents, NBA players, Oscar winners, entrepreneurs and everyone in between.
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From the author of the hugely successful How to Read Literature Like a Professor comes a highly entertaining and informative new book on the 25 works of literature that have most shaped American identity.
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