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              Books by Krzysztof Kubacki

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              Segmentation in Social Marketing: Process, Methods and Application
                

              Segmentation in Social Marketing: Process, Methods and Application (Hardback, 1st ed. 2017)

              Edited by Dietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof

              • RRP: $459.50
              • $459.50
              • In Stock US

              This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

              ISBN 9789811018336
              Released NZ 28 Oct 2016
              Publisher Springer Verlag, Singapore
              Interest Age 19+ years
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
                

              Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights (Hardback, 1st ed. 2017)

              Edited by Kubacki, Krzysztof; Rundle-Thiele, Sharyn

              • RRP: $526.50
              • $526.50
              • In Stock US

              This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond ...surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of an innovative research method, a short case study showing that method in use, a list of relevant internet resources, and four to six key readings for those interested in extending their understanding of the method.
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              ISBN 9789811018275
              Released NZ 18 Oct 2016
              Publisher Springer Verlag, Singapore
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Music, Markets and Consumption
                

              Music, Markets and Consumption (Hardback)

              By O'Reilly, Daragh; Larsen, Gretchen; Kubacki, Krzysztof

              • Imp. $378.99
              • $378.99
              • Not Available Locally

              A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of th...e sector.
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              ISBN 9781908999511
              Released NZ 31 Mar 2013
              Publisher Goodfellow Publishers Limited
              Interest Age 19+ years
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Music, Markets and Consumption
                

              Music, Markets and Consumption (Paperback)

              By O'Reilly, Daragh; Larsen, Gretchen; Kubacki, Krzysztof

              • Imp. $155.99
              • $155.99
              • Not Available Locally

              A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of th...e sector.
              Read more

              ISBN 9781908999528
              Released NZ 31 Mar 2013
              Publisher Goodfellow Publishers Limited
              Interest Age 19+ years
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
                

              Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights (Trade Paperback / Paperback, Softcover reprint of the original 1st ed. 2017)

              Edited by Kubacki, Krzysztof; Rundle-Thiele, Sharyn

              • RRP: $526.50
              • $526.50
              • In Stock US

              This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The boo...k addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
              Read more

              ISBN 9789811094552
              Released NZ 1 Nov 2018
              Publisher Springer Verlag, Singapore
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Segmentation in Social Marketing: Process, Methods and Application
                

              Segmentation in Social Marketing: Process, Methods and Application (Trade Paperback / Paperback, Softcover reprint of the original 1st ed. 2017)

              Edited by Dietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof

              • Imp. $526.50
              • $526.50
              • No availability locally

              This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

              ISBN 9789811094576
              Released NZ 11 Nov 2018
              Publisher Springer Verlag, Singapore
              Interest Age General Audience
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
                

              Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st ed. 2015)

              Edited by Kubacki, Krzysztof

              • RRP: $751.99
              • $751.99
              • In Stock US

              Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

              ISBN 9783319364711
              Released NZ 23 Aug 2016
              Publisher Springer International Publish
              Interest Age General Audience
              Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science
              Language (English)
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Total 7 jump to: go