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              Books by Bob Heyman

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              Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
                

              Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (Trade Paperback / Paperback, Special ed.)

              By Harden, Leland; Heyman, Bob

              • Imp. $56.50
              • $45.20
              • Save $11.30
              • No availability locally

              In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Two online marketing pioneers teach marketers how to use search engine optimization, affiliate marketing, and all of the W...eb 2.0 tools they need to compete in the digital marketplace.
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              ISBN 9780814410721
              Released NZ 1 Jan 2009
              Publisher HarperCollins
              Interest Age 18+ years
              Availability
              Internationally sourced; usually ships 2-3 weeks
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              Risk, Age and Pregnancy: A Case Study of Prenatal Genetic Screening and Testing
                

              Risk, Age and Pregnancy: A Case Study of Prenatal Genetic Screening and Testing (Hardback)

              By Heyman, Bob; Henriksen, Mette

              • RRP: $350.99
              • $333.44
              • Save $17.55
              • In Stock US

              This volume provides an in-depth case study of the operation of a prenatal genetic screening and testing system. The methodology integrates observational, qualitative interview and survey data. The perspectives of pregnant women, hospital doctors and midwives are explored in dept...h.
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              ISBN 9780333739402
              Released NZ 13 Mar 2001
              Publisher Palgrave Macmillan
              Interest Age 19+ years
              Availability
              Internationally sourced; ships 6-12 working days
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              Risk, Safety and Clinical Practice: Health care through the lens of risk

              Risk, Safety and Clinical Practice: Health care through the lens of risk (Paperback)

              By Heyman, Bob; Alaszewski, Andy; Shaw, Monica; Titterton, Mike )

              • RRP: $119.99
              • $119.99
              • To Order/ Indent titles

              This introductory text focuses on the underlying generic issues of risk management in health care. It allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an informed way.

              ISBN 9780198569008
              Released NZ 4 Nov 2009
              Publisher Oxford University Press (S2)
              Interest Age 19+ years
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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              Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign
               

              Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign (EPUB ebook)

              By Harden, Leland; Heyman, Bob

              Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. The book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advant...age of every marketing opportunity.
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              ISBN 9780814416211
              Available in EPUB
              Software Read in Browser or Adobe Ebook Compatible Device
              Language en
              Released NZ 17 Nov 2010
              Publisher Amacom
              Interest Age 18+ years
              Series Agency/Distributed
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              The Kidzter Kids Meet Elvis Presley
               

              The Kidzter Kids Meet Elvis Presley (Trade Paperback / Paperback)

              Contributions by Reinhardt, Mady; Illustrated by Biberci, Ali Firat; By Heyman, Bob

              • RRP: $24.99
              • $24.99
              • In Stock US

              The Kidzter Kids go back in time to meet Elvis Presley and learn a life lesson about perseverance

              ISBN 9781790663187
              Released NZ 3 Dec 2018
              Publisher Independently Published
              Interest Age Children
              Availability
              Internationally sourced; ships 6-12 working days
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