Books » Author » Bob Heyman
By Harden, Leland; Heyman, Bob
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Two online marketing pioneers teach marketers how to use search engine optimization, affiliate marketing, and all of the W...eb 2.0 tools they need to compete in the digital marketplace.Read more
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By Heyman, Bob; Henriksen, Mette
This volume provides an in-depth case study of the operation of a prenatal genetic screening and testing system. The methodology integrates observational, qualitative interview and survey data. The perspectives of pregnant women, hospital doctors and midwives are explored in dept...h.Read more
By Heyman, Bob; Alaszewski, Andy; Shaw, Monica; Titterton, Mike )
This introductory text focuses on the underlying generic issues of risk management in health care. It allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an informed way.
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Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. The book pays special attention to the new generation of web tools, and reveals how any business can effectively use the data available to them; and take advant...age of every marketing opportunity.Read more
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Contributions by Reinhardt, Mady; Illustrated by Biberci, Ali Firat; By Heyman, Bob
The Kidzter Kids go back in time to meet Elvis Presley and learn a life lesson about perseverance
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