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              Books by Theresa A. Kirchner

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              The Routledge Companion to Arts Marketing

              The Routledge Companion to Arts Marketing (Paperback)

              Edited by O'Reilly, Daragh; Rentschler, Ruth; Kirchner, Theresa A.

              • RRP: $98.99
              • $98.99
              • In Stock At Publisher

              The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames a...rts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
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              ISBN 9781138385740
              Released NZ 22 Sep 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Companions in Business, Management and Accounting
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              The Routledge Companion to Arts Marketing
               

              The Routledge Companion to Arts Marketing (Hardback)

              Edited by O'Reilly, Daragh; Rentschler, Ruth; Kirchner, Theresa A.

              • RRP: $470.00
              • $470.00
              • To Order/ Indent titles

              The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames a...rts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art-forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
              Read more

              ISBN 9780415783507
              Released NZ 28 Nov 2013
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Companions in Business, Management and Accounting
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
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