Books » Author » Edward Elder
Edited by Elder, Edward; Lees-Marshment, Jennifer
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections.
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By Elder, Edward
Exploring how contemporary governing leaders can overcome the loss of public support in power by more effective communication strategies, this book shows how new forms of communication that emphasise acknowledgement and respect for public concerns can be used by governing leaders..., using the Governing Leaders Communication Model.Read more
By Lees-Marshment, Jennifer; Conley, Brian; Elder, Edward; Pettitt, Robin; Raynauld, Vincent
Second edition published by Routledge 2014 --T.p. verso.
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
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