Books by Roger Bennett

Non-profit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organizations operating in this sector are of increasing interest to researchers around the world. Although non-profit marketing covers m...any activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most non-profit marketing work. Non-Profit Marketing and Fundraising provides a concise introduction to the latest research in the non-profit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on non-profit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes, and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of non-profit fundraising and the research literature that has responded to attacks; issues connected with the questions `why people donate' and `what characteristics describe the giving type '? `theories of giving' and of donor retention, including foundational research relating to non-profit relationship marketing charity advertising (including criticisms of its use) and the branding of non-profit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
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International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and inf...ormative way.
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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<div align="center">One billion Chinese pong fans can't be wrong. With an all-star team of contributing writers-including Nick Hornby, Will Shortz, Davy Rothbart, Harold Evans, and Jonathan Safran Foer-and quirky, fascinating images of table tennis from around the world, editors ...Eli Horowitz (McSweeny's) and Roger Bennet (creator of Bar Mitzvah Disco and Camp Camp) deliver a humorous but heartfelt paean to ping pong, the world's most popular, yet least appreciated sport. Everything You Know Is Pong is a beautifully designed literary tribute to every aspect of table tennis, the true global pastime.
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A guide to Western business practice which highlights the opportunities and defining strategies required to do business with the West. Topics covered include choosing a business partner in the West, negotiating and developing contracts, specification and standards and foreign tra...de documentation.
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