Books by Roger Bennett

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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This brief book successfully assimilates the wide variety of topics that make up this area including: the individual and the organisation, the organisation and its management and the design of organisations. It concentrates on principles and methods rather than on particular empi...rical studies or organisational techniques and takes a step by step guide. *Extension and update of material on motivation and change management, employee participation in management decisions, memory and learning and team building. *New sections on post-modernism, post-Fordism, women in management, anxiety and phobias, the learning organisation and the impact of information. *Fresh information on culture and change, organisational behaviour and strategic management and employee communications.
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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An accessible guide to European advertising practices and organizations, which provides profiles of the advertising industries and socio-economic conditions of all EC and EFTA countries. A directory of information sources and advertising contacts is also provided.

This revised and updated text analyzes the tactical, operational and strategic issues of international marketing, and provides case examples and regional analyses of individual world markets. It covers topics including international market research, and export methods and procedu...res.
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