Books by Roger Bennett
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Every sport claims to be the world's game-soccer, basketball, kabadi. If you throw in a billion Chinese aficionados, it is no empty boast to claim that ping pong is the most popular yet little exposed pastime in the world today. This title tells the little-known story of this alm ...
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<div align="center">One billion Chinese pong fans can't be wrong. With an all-star team of contributing writers-including Nick Hornby, Will Shortz, Davy Rothbart, Harold Evans, and Jonathan Safran Foer-and quirky, fascinating images of table tennis from around the world, editors ...
| ISBN |
9780062016614 |
| Available in |
EPUB |
| Software |
Adobe Ebook Compatible Devices |
| Language |
en |
| Published |
2 November 2010 by HarperCollins |
| Interest Age |
General Audience |
| Ebook Terms |
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26
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo ...
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo ...
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Non-profit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organizations operating in this sector are of increasing interest to researchers around the world. Although non-profit marketing covers m ...
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International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and inf ...
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This brief book successfully assimilates the wide variety of topics that make up this area including: the individual and the organisation, the organisation and its management and the design of organisations. It concentrates on principles and methods rather than on particular empi ...
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An accessible guide to European advertising practices and organizations, which provides profiles of the advertising industries and socio-economic conditions of all EC and EFTA countries. A directory of information sources and advertising contacts is also provided.
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A guide to Western business practice which highlights the opportunities and defining strategies required to do business with the West. Topics covered include choosing a business partner in the West, negotiating and developing contracts, specification and standards and foreign tra ...
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This revised and updated text analyzes the tactical, operational and strategic issues of international marketing, and provides case examples and regional analyses of individual world markets. It covers topics including international market research, and export methods and procedu ...
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