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              Books by Panos A. Panay

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              Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation

              Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation (Trade Paperback / Paperback)

              By Panay, Panos A.; Hendrix, R. Michael

              • RRP: $37.00
              • $36.66
              • Save $0.34
              • Reprinting locally

              Learn how to innovate from the masters, musicians. Musicians know how to stay ahead of the beat. As Chance the Rapper said 'Technology moves faster than business and music moves faster than technology.' Forced to find new ways to adapt to accelerating change, musicians are master...s of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyonce and Pharrell Williams, as well as the CEO's of AirBnB and Pinterest, this book identifies the key lessons and skills musicians can teach us. Inspired by creative geniuses, you'll learn how to: * Listen more carefully and thoughtfully * Experiment more freely * Collaborate with a more diverse cast of partners * Demo and prototype like a jazz musician * Perform like a rock star * Improvise like a great bebop ensemble Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.
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              ISBN 9780241410929
              Publisher Penguin
              Interest Age 16+ years
              Reprinting locally, In Stock Internationally
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              Two Beats Ahead: What Musical Minds Teach Us about Innovation

              Two Beats Ahead: What Musical Minds Teach Us about Innovation (Hardback)

              By Panay, Panos A.; Hendrix, R. Michael

              • RRP: $59.50
              • $46.40
              • Save $13.10
              • In Stock US

              Featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap and many more, Two Beats Ahead shows us what the musical mind has to teach us about innovation. Musicians may just hold the keys to innovation in business. They don't think... like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs. In Two Beats Ahead, the Global Design Director at IDEO and the Senior Vice President for Global Strategy & Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. Panay and Hendrix speak with Justin Timberlake about the importance of demoing, and discuss the essentials of acute listening with Jimmy Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyonce and Pharrell Williams. They'll learn the importance of experimentation from musical pioneers Imogen Heap and Radiohead, and have a front row seat in a conversation about producing with T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this is a one-of-a-kind business book that shows how to thrive in an evolving world--from some of the top creative geniuses of our time.
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              ISBN 9781541730588
              Publisher PublicAffairs
              Interest Age General Audience
              Internationally sourced; ships 6-14 working days
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