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              Books by Finola Kerrigan

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              Arts Marketing

              Arts Marketing (Hardback)

              By Kerrigan, Finola; Ozbilgin, Mustafa

              • RRP: $259.00
              • $259.00
              • In Stock At Publisher

              Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most ef...fective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
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              ISBN 9781138144880
              Released NZ 1 Aug 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Marketing the Arts: A Fresh Approach
               

              Marketing the Arts: A Fresh Approach (Paperback)

              Edited by Kerrigan, Finola

              • RRP: $102.00
              • $102.00
              • To Order

              Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

              ISBN 9780415496865
              Replacement this title has been replaced by: 9780367898878
              Released NZ 21 Apr 2010
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Arts Marketing
               

              Arts Marketing (Trade Paperback / Paperback)

              By Kerrigan, Finola; Fraser, Peter; Ozbilgin, Mustafa

              • RRP: $108.00
              • $108.00
              • To Order/ Indent titles

              Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketi...ng in specific areas of the arts.
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              ISBN 9780750659680
              Released NZ 11 May 2004
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Celebrity, Convergence and Transformation

              Celebrity, Convergence and Transformation (Paperback)

              Edited by Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola

              • RRP: $86.99
              • $86.99
              • In Stock At Publisher

              Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebr...ities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
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              ISBN 9780367230869
              Released NZ 7 Feb 2019
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              In stock at publisher; delivery usually 15-20 working days due to covid19 delays
              View details for this title
              Celebrity, Convergence and Transformation
               

              Celebrity, Convergence and Transformation (Hardback)

              Edited by Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola

              • RRP: $294.00
              • $294.00
              • To Order/ Indent titles

              Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebr...ities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
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              ISBN 9781138732537
              Released NZ 27 Jul 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              New Horizons in Arts, Heritage, Nonprofit and Social Marketing
               

              New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Paperback)

              Edited by Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

              • RRP: $89.99
              • $89.99
              • To Order/ Indent titles

              Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors' specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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              ISBN 9781138118270
              Released NZ 22 May 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              New Horizons in Arts, Heritage, Nonprofit and Social Marketing
               

              New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Hardback)

              Edited by Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh

              • RRP: $282.00
              • $282.00
              • To Order/ Indent titles

              Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and mo...re and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.
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              ISBN 9780415628891
              Released NZ 11 May 2012
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Key Issues in Marketing Management
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Film Marketing
               

              Film Marketing (Paperback, 2nd New edition)

              By Kerrigan, Finola

              • RRP: $120.00
              • $120.00
              • To Order

              The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a pro...fit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: * Additional pedagogy and visual examples to reinforce key points * A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world * New and expanded sections on social media, digital promotion, transmedia and Kickstarter This is the original film marketing text which no interested film or marketing student should be without.
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              ISBN 9781138013360
              Released NZ 13 Mar 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Marketing the Arts: A Fresh Approach
               

              Marketing the Arts: A Fresh Approach (Hardback)

              Edited by Kerrigan, Finola

              • RRP: $318.00
              • $318.00
              • To Order

              Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

              ISBN 9780415496858
              Released NZ 21 Apr 2010
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Film Marketing
               

              Film Marketing (Hardback, 2nd New edition)

              By Kerrigan, Finola

              • RRP: $318.00
              • $318.00
              • To Order/ Indent titles

              The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a pro...fit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: * Additional pedagogy and visual examples to reinforce key points * A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world * New and expanded sections on social media, digital promotion, transmedia and Kickstarter This is the original film marketing text which no interested film or marketing student should be without.
              Read more

              ISBN 9781138013353
              Released NZ 14 Mar 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
              View details for this title
              Total 10 jump to: go