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              Books by Hugh Wilson

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              Total 11 jump to: go ‹ previous12next ›
              Marketing Plans: How to Prepare Them, How to Use Them

              Marketing Plans: How to Prepare Them, How to Use Them (Paperback, 7th Revised edition)

              By McDonald, Malcolm; Wilson, Hugh

              • RRP: $94.99
              • $80.74
              • Save $14.25
              • In Stock At Publisher

              Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, ...

              ISBN 9780470669976
              Published 18 February 2011 by John Wiley & Sons Australia Lt
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Drugs, Society, and Behavior

              Drugs, Society, and Behavior (Trade Paperback / Paperback, 25th 2010-2011 ed.)

              Edited by Wilson, Hugh

              • RRP: $87.00
              • $82.65
              • Save $4.35
              • Available At Publisher

              The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring ...

              ISBN 9780078050664
              Published 25 January 2010 by McGraw-Hill Education - Europe
              Interest Age General Audience
              Series Annual Editions: Drugs, Society & Behavior
              Availability
              Showing available at publisher; usually ships 7-14 working days
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              The Multichannel Challenge

              The Multichannel Challenge (Hardback)

              By Wilson, Hugh

              • RRP: $353.00
              • $353.00
              • In Stock At Publisher

              While innovation in products and services continues apace, todayis competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value ...

              ISBN 9781138441040
              Published 2 August 2017 by Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Field Guide: Stewart Island Plants
                

              Field Guide: Stewart Island Plants (Paperback, reprint)

              By Wilson, Hugh

              • RRP: $53.99
              • $53.99
              • Available At Publisher

              Hugh Wilson's attractive field guide describes and illustrates more than 800 species, some in colour, and includes conspicuous "lower plants" such as mosses and seaweeds, as well as higher plants (trees, shrubs, herbs, ferns etc.) This new printing updates name changes and correc ...

              ISBN 9780958329903
              Published 31 December 1982 by Manuka Press
              Interest Age General Audience
              Availability
              Showing available at publisher; usually ships 7-14 working days
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              Wild Plants of Mount Cook National Park
                

              Wild Plants of Mount Cook National Park (Hardback, 2nd edition)

              Illustrated by Wilson, Hugh

              • RRP: $36.99
              • $36.99
              • Available At Publisher

              Five hundred and forty-five species of plants that occur in the National Park region are described and illustrated by one of New Zealand's foremost naturalists. This book comes in a compact field guide format.

              ISBN 9780958329910
              Published 31 July 1996 by Manuka Press
              Interest Age General Audience
              Availability
              Showing available at publisher; usually ships 7-14 working days
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              The Multichannel Challenge
               

              The Multichannel Challenge (Paperback)

              By Wilson, Hugh; Street, Rod; Bruce, Lindsay

              • RRP: $111.00
              • $111.00
              • To Order

              Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how ...

              ISBN 9780750687119
              Published 29 February 2008 by Taylor & Francis Ltd
              Interest Age General Audience
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Small-leaved Shrubs of New Zealand
                

              Small-leaved Shrubs of New Zealand (Hardback)

              By Wilson, Hugh; Illustrated by Galloway, Tim

              • RRP: $47.99
              • $47.99
              • Available At Publisher

              New Zealand has an extraordinary number of shrubs that have tiny leaves and a habit of interlacing branchlets. The authors have brought their strengths together to produce this field guide which will enable everyone to identify these plants correctly. Illust. colour and black and ...

              ISBN 9780473018511
              Published 30 September 1993 by Manuka Press
              Interest Age General Audience
              Availability
              Showing available at publisher; usually ships 7-14 working days
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              New Marketing
               

              New Marketing (Trade Paperback / Paperback)

              By McDonald, Malcolm; Wilson, Hugh

              • RRP: $132.50
              • $132.50
              • To Order

              Presents a blueprint for the marketing process to address second-generation changes brought about by technological development and the associated 'information revolution'. This book focuses on: how marketing must integrate the interactive environment from the outset; how the choi ...

              ISBN 9780750653879
              Published 17 July 2002 by Elsevier Science & Technology
              Interest Age General Audience
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Marketing Plans: How to prepare them, how to profit from them

              Marketing Plans: How to prepare them, how to profit from them (Paperback, 8th Edition)

              By McDonald, Malcolm; Wilson, Hugh

              • RRP: $94.99
              • $94.99
              • In Stock At Publisher

              A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

              ISBN 9781119217138
              Published 7 October 2016 by John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
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              Caledonian Skies
                

              Caledonian Skies (Hardback)

              By Wilson, Hugh

              • RRP: $96.50
              • $96.50
              • In Stock US

              It is February of 1939. International tensions are at an all-time high, and there is little trust in Germany's new leader as Ian Mackay, a decorated Royal Flying Corps ace of the Great War, settles atop the mountain of Ben Lomond to watch the sunrise. A short time later, Ian obse ...

              ISBN 9781480805019
              Published 19 February 2014 by Archway Publishing
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
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