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              Books by Jeremy Harris Lipschultz

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              Total 11 jump to: go ‹ previous12next ›
              Social Media Communication: Concepts, Practices, Data, Law and Ethics
               

              Social Media Communication: Concepts, Practices, Data, Law and Ethics (Hardback, 2nd New edition)

              By Lipschultz, Jeremy Harris

              • RRP: $271.00
              • $271.00
              • To Order/ Indent titles

              In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube and Vine, the book explores ...and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics all promoting the critical thinking skills that professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. Updated to include the influence and importance of Instagram, Snapchat, Reddit and more, this second edition presents new case studies, new directions for theory and practice and a fresh look at what defines social media communication today.
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              ISBN 9781138229761
              Replacement this title has been replaced by: 9780367194956
              Released NZ 6 Jul 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              Social Media Measurement and Management: Entrepreneurial Digital Analytics

              Social Media Measurement and Management: Entrepreneurial Digital Analytics (Paperback)

              By Lipschultz, Jeremy Harris

              • RRP: $86.99
              • $86.99
              • In Stock At Publisher

              This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media com...munication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.
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              ISBN 9780815363927
              Released NZ 5 Aug 2019
              Publisher Taylor & Francis Inc
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Free Expression in the Age of the Internet: Social and Legal Boundaries
               

              Free Expression in the Age of the Internet: Social and Legal Boundaries (Trade Paperback / Paperback)

              By Lipschultz, Jeremy Harris

              • RRP: $96.99
              • $96.99
              • To Order

              In this text, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives.

              ISBN 9780813391137
              Released NZ 10 Dec 1999
              Publisher Taylor & Francis Inc
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Mass Media, An Aging Population, and the Baby Boomers
               

              Mass Media, An Aging Population, and the Baby Boomers (Trade Paperback / Paperback)

              By Hilt, Michael L.; Lipschultz, Jeremy Harris

              • RRP: $89.99
              • $89.99
              • To Order/ Indent titles

              The baby boomer generation is heading toward their retirement years. The authors explain why aging baby boomers are an important area of mass media study and reviews theory and research on communication and gerontology.

              ISBN 9780415649940
              Released NZ 21 Jan 2012
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge Communication Series
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              Crime and Local Television News: Dramatic, Breaking, and Live From the Scene
               

              Crime and Local Television News: Dramatic, Breaking, and Live From the Scene (Trade Paperback / Paperback)

              By Lipschultz, Jeremy Harris; Hilt, Michael L.

              • RRP: $62.99
              • $62.99
              • To Order

              An analysis of crime coverage on local television, drawing on the perspectives of media studies, psychology, sociology, criminology and other areas. It focuses on what makes coverage of crime so irresistible to viewers and what impact that emphasis has on societies perceptions of... itself.
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              ISBN 9780805836219
              Released NZ 1 Jun 2002
              Publisher Taylor & Francis Inc
              Interest Age General Audience
              Series Routledge Communication Series
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Crime and Local Television News: Dramatic, Breaking, and Live From the Scene
               

              Crime and Local Television News: Dramatic, Breaking, and Live From the Scene (Hardback)

              By Lipschultz, Jeremy Harris; Hilt, Michael L.

              • RRP: $105.00
              • $105.00
              • In Stock At Publisher

              An analysis of crime coverage on local television, drawing on the perspectives of media studies, psychology, sociology, criminology and other areas. It focuses on what makes coverage of crime so irresistible to viewers and what impact that emphasis has on societies perceptions of... itself.
              Read more

              ISBN 9780805836202
              Released NZ 1 Jun 2002
              Publisher Taylor & Francis Inc
              Interest Age General Audience
              Series Routledge Communication Series
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Social Media Measurement and Management: Entrepreneurial Digital Analytics

              Social Media Measurement and Management: Entrepreneurial Digital Analytics (Hardback)

              By Lipschultz, Jeremy Harris

              • RRP: $259.00
              • $259.00
              • In Stock At Publisher

              This book expands on and applies a social media communication perspective to the study of measurement and analytics. Designed for courses in social media measurement, digital analytics, applied media research, and media entrepreneurship through data analysis, this book proides an... overview of measurement, teaches Google Analytics priniciples, applies concepts to various social media site data, and more. Lipschultz incorporates communication theory and application through key industry thougtht leaders, and translates the complexities of digital analytics to communication students across multiple disciplines.
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              ISBN 9780815363903
              Released NZ 5 Aug 2019
              Publisher Taylor & Francis Inc
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Social Media Communication: Concepts, Practices, Data, Law and Ethics
               

              Social Media Communication: Concepts, Practices, Data, Law and Ethics (Paperback, 2nd New edition)

              By Lipschultz, Jeremy Harris

              • RRP: $109.00
              • $109.00
              • To Order

              In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube and Vine, the book explores ...and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics all promoting the critical thinking skills that professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. Updated to include the influence and importance of Instagram, Snapchat, Reddit and more, this second edition presents new case studies, new directions for theory and practice and a fresh look at what defines social media communication today.
              Read more

              ISBN 9781138229778
              Replacement this title has been replaced by: 9780367195007
              Released NZ 11 Jul 2017
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Social Media Communication: Concepts, Practices, Data, Law and Ethics
               

              Social Media Communication: Concepts, Practices, Data, Law and Ethics (Hardback, 3rd New edition)

              By Lipschultz, Jeremy Harris

              • RRP: $271.00
              • $271.00
              • Pub Date
                17 Jul 20

              This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertisi...ng and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR, and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
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              ISBN 9780367194956
              Released NZ 17 Jul 2020
              Publisher Taylor & Francis Ltd
              Interest Age 16+ years
              Availability
              Available for pre-order, ships once released
              View details for this title
              Mass Media, An Aging Population, and the Baby Boomers
               

              Mass Media, An Aging Population, and the Baby Boomers (Hardback)

              By Hilt, Michael L.; Lipschultz, Jeremy Harris

              • RRP: $255.00
              • $255.00
              • To Order/ Indent titles

              The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media study, and reviews theory and research on communication and gerontology.

              ISBN 9780805848656
              Released NZ 10 Aug 2005
              Publisher Taylor & Francis Inc
              Interest Age 19+ years
              Series Routledge Communication Series
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              Total 11 jump to: go ‹ previous12next ›