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            Total 4.41K jump to: go ‹ previous12345...next ›
            Digital Trust: Social Media Strategies to Increase Trust and Engage Customers
             

            Digital Trust: Social Media Strategies to Increase Trust and Engage Customers (Hardback)

            By Connolly, Barry

            • RRP: $42.99
            • $33.53
            • Save $9.46
            • Pub Date
              28 Apr 20

            Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current str...ategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls. Exploring both the positives and negatives, Digital Trust outlines the ways in which SMEs and e-SMEs can successfully and authentically engage within social media communities to influence their brand trust and reputation. Developed from the author's research, Digital Trust proposes new strategic models to create and reinforce consumer trust as well as build corporate value through social media platforms. The book provides an overview of how organizations can use these platforms to conduct their own research into increasing trust and engagement, with specific industry considerations taken into account, as well as explores the growing impact of e-currencies on businesses.
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            ISBN 9781472961341
            Released NZ 28 Apr 2020
            Publisher Bloomsbury Publishing PLC
            Interest Age General Audience
            Availability
            Available for pre-order, ships once released
            View details for this title
            The Age of Influence: The Power of Influencers to Elevate Your Brand
             

            The Age of Influence: The Power of Influencers to Elevate Your Brand (Trade Paperback / Paperback)

            By Schaffer, Neal

            • RRP: $49.99
            • $37.49
            • Save $12.50
            • Pub Date
              1 Jun 20

            If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer mark...eting plan.
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            ISBN 9781400216369
            Released NZ 1 Jun 2020
            Publisher HarperCollins
            Interest Age General Audience
            Availability
            Available for pre-order, ships once released
            View details for this title
            The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

            The Bezos Letters: 14 Principles to Grow Your Business Like Amazon (Trade Paperback / Paperback)

            By Anderson, Steve

            • RRP: $37.99
            • $29.63
            • Save $8.36
            • In Stock At Publisher

            The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.

            ISBN 9781529384536
            Released NZ 31 Mar 2020
            Publisher John Murray Press
            Interest Age 19+ years
            Availability
            In stock at publisher; ships 6-12 working days
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            Dangerous Enthusiasms: E-government, Computer Failure and Information System Development
               

            Dangerous Enthusiasms: E-government, Computer Failure and Information System Development (Trade Paperback / Paperback, 2013 reprint)

            By Gauld, Robin; Goldfinch, Shaun

            • RRP: $39.99
            • $35.99
            • Save $4.00
            • In Stock At Publisher

            Information and the technology that supports its collection, communication and analysis is a core concern of government, making e-government (meaning electronically enabled government) fundamental to the ongoing 'reinvention' of public administration. This book looks at policies,... problems and prospects for e-government in a series of case studies.
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            ISBN 9781877372346
            Published NZ 1 Jan 2006
            Publisher Otago University Press
            Interest Age General Audience
            Availability
            In stock at publisher; ships 6-12 working days
            View details for this title
            eBooks: Idea to Amazon in 14 Days

            eBooks: Idea to Amazon in 14 Days (Trade Paperback / Paperback)

            By Swedberg, Marnie

            • RRP: $34.50
            • $34.50
            • In Stock US

            Did you know that you can now publish your training materials, sermon notes, how-to resources or even employee handbooks directly onto Amazon.com within a matter of days? This book reads like a personal journal, but includes a bucket-load of tips for any author who is ready to se...ll some books. The blow-by-blow progression of Marnie's 2-week journey, from idea to publication, provides the shortcuts and success strategies she used to get published fast. David Sanford, Literary Agent. Write and sell your first ebook. Marnie's fast-paced book tells you virtually everything you need to know. Highly recommended! Paula Harris, Author & Public Speaker. Fabulous! So helpful! A must read. Marnie has been mentoring and encouraging novice and professional communicators for years and now she has simplified eBook publication. Anyone can do this! Melissa Smallwood, Professional Organizer. Inspirational! The information is extensive, well organized and includes everything a writer needs to achieve the goal of becoming a published author. Gail McKenzie, Quantum Team. An amazing resource: a useful, easy to read, easy to follow guide for anyone who is looking for guidance in the EBook arena.
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            ISBN 9781450572293
            Released NZ 17 Feb 2010
            Publisher Createspace
            Interest Age General Audience
            Availability
            Internationally sourced; ships 6-12 working days
            View details for this title
            The Kiwi Branding Edge
              

            The Kiwi Branding Edge (Trade Paperback / Paperback)

            By Jennings, Ryan L.

            • RRP: $44.50
            • $44.50
            • Available At Publisher

            The Kiwi Branding Edge book explores how New Zealand businesses are creating an edge with the New Zealand Made Kiwi trademark. This practical guide shows you how to create a market origin advantage for the products you make through the lens of 70+ businesses who are already doing... so.
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            ISBN 9780473494162
            Published NZ 17 Oct 2019
            Publisher NZ / SP Author Self Published
            Interest Age General Audience
            Series Edition
            Availability
            Available at publisher; ships 6-14 working days
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            Facebook: The Inside Story

            Facebook: The Inside Story (Trade Paperback / Paperback)

            By Levy, Steven

            • RRP: $40.00
            • $30.00
            • Save $10.00
            • In Stock At Publisher

            In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. But the site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration.... It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world with over 2.23 billion global users. Love it or hate it, there is no denying the power and omnipresence of Facebook in daily life. And in light of growing scandals surrounding election-influencing 'fake news' accounts, the mining of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the international conversation.
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            ISBN 9780241297940
            Released NZ 3 Mar 2020
            Publisher Penguin
            Interest Age 16+ years
            Availability
            In stock at publisher; ships 6-12 working days
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            #Girlboss
              

            #Girlboss (EPUB ebook)

            By Amoruso, Sophia

            Winner of the 2014 Goodreads Choice Award for Best Business Book, this book shows that being successful isn't about how popular you were in high school or where you went to college (if you went to college).

            ISBN 9780241971680
            Available in EPUB
            Software Read in Browser or Adobe Ebook Compatible Device
            Language en
            Released NZ 6 May 2014
            Publisher Penguin
            Interest Age General Audience
            Ebook Terms Titles are sold with a 2 year time limit, or 36 loan limit, 21 days maximum loan period view?
            Loan Credits 36
            Each copy purchased buys 36 loan credits to be used on your eplatform portal
            View details for this title
            The Visual MBA: A Quick Guide to Everything You'll Learn in Two Years of Business School

            The Visual MBA: A Quick Guide to Everything You'll Learn in Two Years of Business School (Paperback)

            By Barron, Jason

            • RRP: $40.00
            • $30.00
            • Save $10.00
            • In Stock At Publisher

            If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. And if you don't want to work for a consulting firm or an investment ...bank, the chances are that it simply isn't worth it. So what's the best way to get to grips with the fundamentals of business? In The Visual MBA, Jason Barron offers a radical solution. When he started his MBA course, Barron decided to draw all his notes so that other people could benefit from them. Research shows that more than 65% of us are visual learners and that visuals are processed by our brains 60,000 faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Quantitative Analysis, Finance, Operations and Strategy, The Visual MBA is an accessible, informative and easily-digestible guide to all the key topics covered in an MBA.
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            ISBN 9780241386682
            Released NZ 21 May 2019
            Publisher Penguin
            Interest Age 16+ years
            Availability
            In stock at publisher; ships 6-12 working days
            View details for this title
            Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

            Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities (Hardback, Special ed.)

            By Surdak, Christopher

            • RRP: $55.00
            • $41.25
            • Save $13.75
            • Temporarily out of stock

            Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this title examines the forces behind the explosive growth in data and reveals how the companies are responding to this challenge.

            ISBN 9780814433744
            Released NZ 8 Nov 2019
            Publisher HarperCollins
            Interest Age General Audience
            Series Agency/Distributed
            Availability
            Title is temporarily out of stock
            View details for this title
            Total 4.41K jump to: go ‹ previous12345...next ›