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By Eyal, Nir
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- RRP: $35.00
- $27.30
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Based on years of research, consulting and practical experience, this book provides actionable steps for building products people love; unpacks the behavioural techniques used by the most successful habit-forming products; and gives practical insights to create user habits that s...tick.
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Competition between firms is usually conducted through a series of specific actions in the marketplace. It is the competitive actions and dynamics of the firms that actually translate strategy into results. This book provides extensive case studies as well as extant theoretical l...iterature and advances a typology of firm actions based on three dimensions (action breadth, action intensity, and action duration) so as to capture the characteristics of a firm's actions in terms of various combinations of scope, magnitude, and time signature. The book highlights the action types which range from soaking the entire battlefield with constant bombardment to hopping around by hit-and-run guerilla forces, from heavy drilling in a focused area to patient fishing that intends to influence customers and rivals through gentle persuasion, from sprinkling alternately in different market segments to decisive thrusting within selective niche, and from strong lightening effort within concentrated time and space to long-lasting and soft drizzling in a vast domain. The book posits that the effectiveness of each type of competitive action will be determined by the environmental context in which the action is undertaken. In general, the breadth of a competitive action is positively related to the munificence of the environment, the intensity of a competitive action is negatively related to environmental complexity, and the duration of a competitive action is negatively related to environmental dynamism. The book offers insights on the matching environmental contexts for each type of competitive actions discussed. It is a refreshing perspection on discussion of environmental context which hinges not only on the types and evolutionary stages of the industries, the socio-political-cultural milieus of the marketplaces, but also on the increasing globalization and glocalization as well as the recent shift of world economic orders.
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Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer... resources.
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In 1945, Vannevar Bush, founder of Raytheon and one-time engineering dean at MIT, delivered a report to the president of the United States that argued for the importance of public support for science, and the importance of science for the future of the nation. The report, Science...: The Endless Frontier, set America on a path toward strong and well-funded institutions of science, creating an intellectual architecture that still defines scientific endeavor today. In The Changing Frontier, Adam B. Jaffe and Benjamin Jones bring together a group of prominent scholars to consider the changes in science and innovation in the ensuing decades. The contributors take on such topics as changes in the organization of scientific research, the geography of innovation, modes of entrepreneurship, and the structure of research institutions and linkages between science and innovation. An important analysis of where science stands today, The Changing Frontier will be invaluable to practitioners and policy makers alike.
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In this book, a team of world-renowned experts introduces a new approach to help identify tomorrow's leaders within your organization and groom them for leadership more quickly and effectively than ever before.
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This book develops an approach for taking advantage of emergence by leveraging potential in science and technology to resolve challenges like health care, energy, or education. The book applies advances in abductive reasoning, to formulate hypotheses about problems and how to att...ack them, evaluate ideas, and reframe to accumulate learning.
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Competition from emerging and developing countries, challenges related to energy and water, the continuing increase in the global population and the obligation to be sustainable are all impacting developed countries such as the United States, France, etc.
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Suitable for those who want to scratch beneath the surface and explore the impact design and designers have in organisations, this title offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role.
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Edited by Dodgson, Mark
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- RRP: $2,468.00
- $2,468.00
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Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Technological change, globalization, and changing patterns of consumption are compounding the complex and rapidly changing circumstances in which organizations operate. The av...erage tenure of a Fortune 500 company has dropped from 40 to 15 years. One half of all USA start-ups go out of business before their fourth year. Innovation the successful application of new ideas allows organizations to understand, respond to, and lead the changes needed to endure and succeed in such environments. Innovation is what connects knowledge with economic action. Innovation does not happen automatically: it has to be managed. We now have a substantial body of robust literature that explains why innovation needs to be managed, what is to be done and how it is to be done. The emphasis is on robust - ie high-quality theoretical and empirical - research because innovation is an area renowned in its demand for and supply of simplistic solutions. It is a concept that is often misunderstood and misrepresented. Organizations want quick and easy answers to their innovation problems, and there s no shortage of consultants prepared to sell them. Innovation management is also highly topical and there is no shortage of mediocre research in the field (there is a rapid increase in the number of journals with innovation in the title). Fortunately we have a substantial number of seminal, classic articles. It is the intent of this collection to publish a structured selection of these papers. Together they will provide an authoritative guide on the field, its development, core content, and current and emerging issues. It will provide a guide through the maze of confusion around the nature, process and outcomes of innovation management, and will be an invaluable source for those studying and researching the subject. This will include those in the increasing number of specialist postgraduate courses i
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This edited collection considers how corporate and regional cultures interact, how they influence each other, and asks how a region's economy benefits from such a 'virtuous cycle'. This book was originally published as a special issue of the journal European Planning Studies.
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