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            Advertising, Values and Social Change: A Sociological Analysis
             

            Advertising, Values and Social Change: A Sociological Analysis (PDF ebook – 1st edition)

            By Angela Polesana, Maria; Edited by None

            This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic comp ...

            ISBN 9781527538085
            Available in PDF
            Software Adobe Ebook Compatible Devices
            Language en
            Published 6 August 2019 by Cambridge Scholars Publishing
            Interest Age General Audience
            View details for this title
            Marketing IT Products and Services
             

            Marketing IT Products and Services (Paperback)

            By Keyes, Jessica

            • $130.00

            Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Pro ...

            ISBN 9780367385248
            Release Date 30 August 2019 by Taylor & Francis Ltd
            Interest Age 19+ years
            Pre-order title (not yet released/available) and will ship once released.
            View details for this title
            Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
               

            Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve (Paperback, Large type / large print edition)

            By Sarkar, Suman

            • $54.99

            Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. Disruption-the brutal roiling of markets, the decline of long-establish ...

            ISBN 9780369318541
            Release Date 3 September 2019 by ReadHowYouWant.com Ltd
            Interest Age General Audience
            View details for this title
            Die Markenprofilierungswirkung Von Product Placement in Computerspielen: Eine Analyse Am Beispiel Von Mercedes-Benz
              

            Die Markenprofilierungswirkung Von Product Placement in Computerspielen: Eine Analyse Am Beispiel Von Mercedes-Benz (Trade Paperback / Paperback, 1. Aufl. 2019 ed.)

            By Wegener, Katrin M.

            • $246.99

            Eine Analyse am Beispiel von Mercedes-Benz

            ISBN 9783658274412
            Release Date 30 September 2019 by Springer Gabler
            Interest Age General Audience
            Series Innovatives Markenmanagement
            Language (German)
            Available for pre-order internationally. Ships upon its international release date of 30 Sep 2019.
            View details for this title
            Fashion Marketing Management
             

            Fashion Marketing Management (PDF ebook)

            By Babu, V. Ramesh; Arunraj, A.

            Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export.

            ISBN 9788193644614
            Available in PDF
            Software Adobe Ebook Compatible Devices
            Language en
            Published 30 January 2019 by Eurospan
            Interest Age General Audience
            Series Woodhead Publishing India in Textiles
            View details for this title
            Apparel Merchandising
             

            Apparel Merchandising (PDF ebook)

            By Rathinamoorthy, R.; Surjit, R.

            Explores merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the different stages of order execution from buyer contact to dispatch. Chapters also cover the different sampling procedures followed to get pro ...

            ISBN 9789385059834
            Available in PDF
            Software Adobe Ebook Compatible Devices
            Language en
            Published 30 June 2018 by Eurospan
            Interest Age 19+ years
            Series Woodhead Publishing India in Textiles
            View details for this title
            Performance of Home Textiles
             

            Performance of Home Textiles (PDF ebook – 2nd edition)

            By Das, Subrata

            Explores how to achieve the commercial success of desired end product through the knowledge of the key markets producing various home textiles, scope of development through sustainable and eco-friendly fibres, various industry specific standards, evaluation systems and above all ...

            ISBN 9789385059810
            Available in PDF
            Software Adobe Ebook Compatible Devices
            Language en
            Published 30 June 2018 by Eurospan
            Interest Age General Audience
            Series Woodhead Publishing India in Textiles
            View details for this title
            Sweeten the Pot: How to Leverage Incentives and Rebates to Drive Loyalty and Increase Profits
             

            Sweeten the Pot: How to Leverage Incentives and Rebates to Drive Loyalty and Increase Profits (Trade Paperback / Paperback)

            By Wieder, Ben

            • $40.99

            Savvy business professionals know that incentives and rebates are excellent ways to increase performance with employees, channel partners and customers. But what's the best type of program to run? Which works better, cash or merchandise? How do you maximize ROI? In this book you' ...

            ISBN 9781733227704
            Published 25 June 2019 by Level 6 Marketing, LLC
            Interest Age General Audience
            Usually ships 6-12 working days – Title is in stock with supplier internationally
            View details for this title
            Handbook of Research on Contemporary Consumerism
              

            Handbook of Research on Contemporary Consumerism (Hardback)

            Edited by Kaufmann, Hans Ruediger; Panni, Mohammad Fateh Ali Khan

            • $1,398.50

            Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects an ...

            ISBN 9781522582700
            Release Date 20 September 2019 by IGI Global
            Interest Age General Audience
            Available for pre-order internationally. Ships upon its international release date of 20 Sep 2019.
            View details for this title
            Health Service Marketing Management in Africa
              

            Health Service Marketing Management in Africa (Hardback)

            Edited by Hinson, Robert; Aziato, Lydia; Adeola, Ogechi; Osei-Frimpong, Kofi

            • $277.99

            The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It's been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new ques ...

            ISBN 9780367001933
            Release Date 1 March 2020 by Taylor & Francis Ltd
            Interest Age General Audience
            Available for pre-order internationally. Ships upon its international release date of 1 Mar 2020.
            View details for this title
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