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            Web Marketing For Dummies
             

            Web Marketing For Dummies (Paperback, 3rd Revised edition)

            By Zimmerman, Jan

            • RRP: $43.99
            • $37.39
            • Save $6.60
            • Temporarily out of stock

            Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge.

            ISBN 9781118065167
            Released NZ 9 Dec 2011
            Publisher John Wiley & Sons Inc
            Interest Age 14+ years
            Availability
            Title is temporarily out of stock
            View details for this title
            Advertising: strategy, creativity and media
             

            Advertising: strategy, creativity and media (Paperback)

            By Fill, Chris; Hughes, Graham; De Francesco, Scott

            • RRP: $136.50
            • $103.99
            • Save $32.51
            • To Order/ Indent titles

            This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

            ISBN 9780273760894
            Released NZ 28 Sep 2012
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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            Sell!: Open the Door and Close the Sale

            Sell!: Open the Door and Close the Sale (Hardback)

            By Carnegie & Associates, Dale

            • RRP: $54.99
            • $49.49
            • Save $5.50
            • In Stock At Publisher

            Dale Carnegie Training shares a fresh take on the tried and true concepts in sales.

            ISBN 9781722510107
            Released NZ 1 Nov 2019
            Publisher Misc - Alliance Distribution
            Interest Age General Audience
            Availability
            In stock at publisher; ships 6-12 working days
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            Safety-II in Practice: Developing the Resilience Potentials
             

            Safety-II in Practice: Developing the Resilience Potentials (Trade Paperback / Paperback)

            By Hollnagel, Professor Erik

            • RRP: $65.99
            • $65.99
            • To Order/ Indent titles

            Safety-I is defined as the freedom from unacceptable harm. The purpose of traditional safety management is therefore to find ways to ensure this freedom . But as socio-technical systems steadily have become larger and less tractable, this has become harder to do. Resilience engin...eering pointed out from the very beginning that resilient performance - an organisation s ability to function as required under expected and unexpected conditions alike required more than the prevention of incidents and accidents. This developed into a new interpretation of safety (Safety-II) and consequently a new form of safety management. Safety-II changes safety management from protective safety and a focus on how things can go wrong, to productive safety and a focus on how things can and do go well. For Safety-II, the aim is not just the elimination of hazards and the prevention of failures and malfunctions but also how best to develop an organisation s potentials for resilient performance the way it responds, monitors, learns, and anticipates. That requires models and methods that go beyond the Safety-I toolbox. This book introduces a comprehensive approach for the management of Safety-II, called the Resilience Assessment Grid (RAG). It explains the principles of the RAG and how it can be used to develop the resilience potentials. The RAG provides four sets of diagnostic and formative questions that can be tailored to any organisation. The questions are based on the principles of resilience engineering and backed by practical experience from several domains. Developing the Resilience Potentials is for both the safety professional and academic reader. For the professional, it presents a workable method (RAG) for the management of Safety-II, with a proven track record. For academic and student readers, the book is a concise and practical presentation of resilience engineering.
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            ISBN 9781138708921
            Released NZ 21 Jun 2017
            Publisher Taylor & Francis Ltd
            Interest Age General Audience
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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            The Contagious Commandments: Ten Steps to Brand Bravery

            The Contagious Commandments: Ten Steps to Brand Bravery (Trade Paperback / Paperback)

            By Kemp-Robertson, Paul; Barth, Chris

            • RRP: $40.00
            • $30.00
            • Save $10.00
            • To Order

            Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the... globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
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            ISBN 9780241328972
            Released NZ 21 Nov 2019
            Publisher Penguin
            Interest Age 19+ years
            Availability
            Indent title (internationally sourced), usually ships 4-6 weeks
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            Marketing Management

            Marketing Management (Trade Paperback / Paperback)

            By Iacobucci, Dawn

            • RRP: $134.99
            • $134.99
            • To Order/ Indent titles

            Provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. This book includes issues that can be organized around an easy-to-remember framework of 5Cs, STP, and 4Ps.

            ISBN 9781285429953
            Replacement this title has been replaced by: 9781337271127
            Released NZ 6 Jan 2014
            Publisher Cengage Learning, Inc
            Interest Age 19+ years
            Availability
            Indent title (sourced internationally), usually ships 4-6 weeks post release/order
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            Consumer Behavior

            Consumer Behavior (Paperback, 2nd edition)

            By Solomon, Michael R.; Bennett, Rebekah Russell; Previte, Jo

            Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other. Rebekah Russell Bennett, Queensland University of Technology; Jo Previte,... University of Queensland.
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            ISBN 9781442507302
            Published NZ 15 Sep 2009
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Availability and pricing is uncertain (no recent updates from publisher)
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            Marketing Management

            Marketing Management (Hardback)

            By Kotler, Philip; Keller, Kevin Lane; Burton, Suzan

            • RRP: $181.99
            • $181.99
            • Available At Publisher

            This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton f...rom Macquarie University, Australia.
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            ISBN 9780733994180
            Published NZ 11 Nov 2008
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            Showing available at publisher; usually ships 7-14 working days
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            Routledge Handbook of Mining and Sustainable Development

            Routledge Handbook of Mining and Sustainable Development (Hardback)

            Edited by Moran, Chris; Kemp, Deanna; Mulligan, David

            • RRP: $388.00
            • $388.00
            • Delayed Release

            While the extractive industries have often courted controversy for unsustainable and exploitative practices, in the past few decades practices in the mining sector have become much more sustainable and socially responsible. This comprehensive handbook shows how sustainable and eq...uitable development concepts have been incorporated into the business of mining. Chapters profile the cross-disciplinary approaches needed to drive further innovation and reform. Contributions from international scholars and practitioners span the mineral life-cycle, the range of mineral commodities and diverse extraction and processing methods from around the world. Case studies from mining regions in both developed and developing countries address key issues, including: social and community dimensions; energy and waste; air emissions and climate change; biodiversity, land and water impacts; health and safety; and infrastructure and employees. Mining is by its very nature a landscape-transforming activity. This volume reveals that while mineral developments have the potential to disturb the environments, communities and economies surrounding ore deposits and processing sites, they can also bring economic, social and even environmental opportunities.
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            ISBN 9781138213739
            Released NZ 30 Nov 2017
            Publisher Taylor & Francis Ltd
            Interest Age 19+ years
            Availability
            Pre-order title, release date has been delayed
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            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months

            Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months (Paperback, 2nd edition, Contains 1 Paperback and 1 Digital online)

            By Zikmund, William G.; Ward, Steve; Winzar, Hume; Lowe, Ben; Babin, Barry J.

            • RRP: $148.50
            • $148.50
            • In Stock At Publisher

            Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

            ISBN 9780170183345
            Published NZ 16 Aug 2010
            Publisher Cengage Learning Australia
            Interest Age 19+ years
            Availability
            In stock at publisher; ships 6-12 working days
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