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By Esposito, Simone
This book is an investigation on the effectiveness of Italian spa management professional training, in relation to recruiting effective, competent and talented spa managers. In doing so, are presented and taken into account the current offer on educational system and programmes w ...
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By Poluzzi, Ilaria
This book explore the applicability of branded flash mobs as a potential new marketing strategy for events, to understand whether it is an effective innovative tool of marketing promotion. The analysis of 3 branded flash mobs YouTube comments has shown consumers perceive them as ...
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