Books published by Macmillan Publishers New Zeala

Designed to generate impulse sales, titles in this line are carefully balanced for gift giving, self-purchase, or collecting. Little Books may be small in size, but they're big in titles and sales.

Tor Classics are affordably-priced editions designed to attract the young reader. Original dynamic cover art enthusiastically represents the excitement of each story. Appropriate reader friendly type sizes have been chosen for each title--offering clear, accurate, and readable te...xt. All editions are complete and unabridged, and feature Introductions and Afterwords. This edition of The Call of the Wild includes a Foreword, Biographical Note, and Afterword by Dwight Swain. Kidnapped form his safe California home. Thrown into a life-and-death struggle on the frozen Artic wilderness. Half St. Bernard, half shepard, Buck learns many hard lessons as a sled dog: the lesson of the leash, of the cold, of near-starvation and cruelty. And the greatest lesson he learns from his last owner, John Thornton: the power of love and loyalty. Yet always, even at the side of the human he loves, Buck feels the pull in his bones, an urge to answer his wolf ancestors as they howl to him.
Read more

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to conformance to technical standards , according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, ...few of them, Gale demonstrates, have attempted to track market-perceived quality -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company, AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, market-perceived quality versus competitors and aspire to an emerging fourth stage, true strategic management . Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the war room wall to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management-- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Read more

First Published in 1971. Routledge is an imprint of Taylor & Francis, an informa company.

Devilishly delightful, this collection contains nearly 1,500 questions and answers about the best and worst horror films ever made.