Books » Series » Frameworks Series
By Jefkins, Frank; Yadin, Daniel
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.
By Harper, W. M.
The sixth edition of Statistics: - provides a first-class introduction to the subject with careful, lucid explanations; - discusses statistics in six parts: - Introduction - Compilation and presentation - Frequency distributions - Correlation - Time series and index numbers - Sam...pling theory and inference; - offers complete coverage of introductory professional and academic courses on statistics and quantitative methods; - features end-of-chapter assignments, numerous practice questions with worked answers and a large appendix of examination questions.Read more
By Major, W. T.; Taylor, Christine
This edition of Law of Contract includes improved and expanded discussion on many topics and some important updating in relation to case law and statute. In particular, the full implications of the EU Directive on Unfair Contract Terms is covered. The text provides a clear, conci...se and up-to-date introductory guide to the principles of contract law.Read more
By Bennett, Roger
This text explains the concepts, techniques, frameworks and methodologies of strategic management in a concise way. Providing information needed to identify issues in strategic management and planning, it enables readers to make up their own minds on the best approaches to strate...gic problems.Read more
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