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              Books in the Frameworks Series series

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              Advertising
                

              Advertising (Paperback, 4th edition)

              By Jefkins, Frank; Revised by Yadin, Daniel

              • Imp. $276.50
              • $276.50
              • Not Available Locally

              Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

              ISBN 9780273634355
              Released NZ 30 Mar 2000
              Publisher Pearson Education
              Interest Age General Audience
              Series Frameworks Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Public Relations
               

              Public Relations (Paperback, 5th edition)

              By Jefkins, Frank William; Yadin, Daniel

              • Imp. $260.50
              • $260.50
              • Not Available Locally

              This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses.

              ISBN 9780273634324
              Released NZ 25 Aug 1998
              Publisher Pearson Education
              Interest Age 19+ years
              Series Frameworks Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Statistics
               

              Statistics (Trade Paperback / Paperback, 6th edition)

              By Harper, W. M.

              • Imp. $271.50
              • $271.50
              • Not Available Locally

              The sixth edition of Statistics: - provides a first-class introduction to the subject with careful, lucid explanations; - discusses statistics in six parts: - Introduction - Compilation and presentation - Frequency distributions - Correlation - Time series and index numbers - Sam...pling theory and inference; - offers complete coverage of introductory professional and academic courses on statistics and quantitative methods; - features end-of-chapter assignments, numerous practice questions with worked answers and a large appendix of examination questions.
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              ISBN 9780273634263
              Released NZ 25 Aug 1998
              Publisher Pearson Education
              Interest Age 19+ years
              Series Frameworks Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Corporate Strategy
                

              Corporate Strategy (Trade Paperback / Paperback, 2nd edition)

              By Bennett, Roger

              • Imp. $242.50
              • $242.50
              • Not Available Locally

              This text explains the concepts, techniques, frameworks and methodologies of strategic management in a concise way. Providing information needed to identify issues in strategic management and planning, it enables readers to make up their own minds on the best approaches to strate...gic problems.
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              ISBN 9780273634300
              Released NZ 11 Jan 1999
              Publisher Pearson Education
              Interest Age 19+ years
              Series Frameworks Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Law of Contract
                

              Law of Contract (Trade Paperback / Paperback, 9th edition)

              By Major, W. T.; Taylor, Christine

              • Imp. $300.50
              • $300.50
              • Not Available Locally

              This edition of Law of Contract includes improved and expanded discussion on many topics and some important updating in relation to case law and statute. In particular, the full implications of the EU Directive on Unfair Contract Terms is covered. The text provides a clear, conci...se and up-to-date introductory guide to the principles of contract law.
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              ISBN 9780273634348
              Released NZ 17 Mar 1999
              Publisher Pearson Education
              Interest Age 19+ years
              Series Frameworks Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
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