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              Books in the Business Enterprise series

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              Marketing Plan Workbook
               

              Marketing Plan Workbook (Trade Paperback / Paperback)

              By Westwood, John

              • RRP: $74.99
              • $74.99
              • To Order/ Indent titles

              Presents an understanding of the principles of marketing planning to help you assemble almost any type of plan. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales pro...motion, planning for a new product, income statements, and more.
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              ISBN 9780749441784
              Released NZ 15 Mar 2005
              Publisher Kogan Page Ltd
              Interest Age General Audience
              Series Business Enterprise
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              The Complete Guide to Selling Your Business
               

              The Complete Guide to Selling Your Business (Trade Paperback / Paperback, 2nd Revised edition)

              By Sperry, Paul S.; Mitchell, Beatrice H.

              • RRP: $79.00
              • $79.00
              • Temporarily out of stock

              Sooner or later, every business owner must think about how and when to sell their business. This comprehensive guide takes the reader step-by-step through the entire process. From how to determine when is the right time to sell, to valuing a company, to negotiating the final term...s, every issue is dealt with. There are real-life case studies also.
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              ISBN 9780749444570
              Released NZ 15 Aug 2005
              Publisher Kogan Page Ltd
              Interest Age General Audience
              Series Business Enterprise
              Availability
              Title is temporarily out of stock
              View details for this title
              Do Your Own Market Research
                

              Do Your Own Market Research (Trade Paperback / Paperback, 3rd Revised edition)

              By Hague, Paul; Jackson, Peter

              • RRP: $63.50
              • $63.50
              • Internationally sourced

              This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

              ISBN 9780749426521
              Released NZ 15 Jun 1998
              Publisher Kogan Page Ltd
              Interest Age General Audience
              Series Business Enterprise
              Availability
              Internationally sourced (OOS locally); ships 6-12 working days
              View details for this title
              How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
                

              How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Trade Paperback / Paperback, 6th Revised edition)

              By Patten, Dave

              • RRP: $41.99
              • $41.99
              • Internationally sourced

              Offers you advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, this book covers market research, advertising, promotion, selling techniques, product launches, and... use of the internet.
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              ISBN 9780749451455
              Released NZ 15 Mar 2008
              Publisher Kogan Page Ltd
              Interest Age 19+ years
              Series Business Enterprise
              Availability
              Internationally sourced (OOS locally); ships 6-12 working days
              View details for this title
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