Books » Series » Business Enterprise
By Westwood, John
Presents an understanding of the principles of marketing planning to help you assemble almost any type of plan. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales pro...motion, planning for a new product, income statements, and more.Read more
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By Sperry, Paul S.; Mitchell, Beatrice H.
Sooner or later, every business owner must think about how and when to sell their business. This comprehensive guide takes the reader step-by-step through the entire process. From how to determine when is the right time to sell, to valuing a company, to negotiating the final term...s, every issue is dealt with. There are real-life case studies also.Read more
By Hague, Paul; Jackson, Peter
This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
By Patten, Dave
Offers you advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, this book covers market research, advertising, promotion, selling techniques, product launches, and... use of the internet.Read more
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