Books in the Routledge Research in Strategic Management series
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Competition between firms is usually conducted through a series of specific actions in the marketplace. It is the competitive actions and dynamics of the firms that actually translate strategy into results. This book provides extensive case studies as well as extant theoretical l...iterature and advances a typology of firm actions based on three dimensions (action breadth, action intensity, and action duration) so as to capture the characteristics of a firm's actions in terms of various combinations of scope, magnitude, and time signature. The book highlights the action types which range from soaking the entire battlefield with constant bombardment to hopping around by hit-and-run guerilla forces, from heavy drilling in a focused area to patient fishing that intends to influence customers and rivals through gentle persuasion, from sprinkling alternately in different market segments to decisive thrusting within selective niche, and from strong lightening effort within concentrated time and space to long-lasting and soft drizzling in a vast domain. The book posits that the effectiveness of each type of competitive action will be determined by the environmental context in which the action is undertaken. In general, the breadth of a competitive action is positively related to the munificence of the environment, the intensity of a competitive action is negatively related to environmental complexity, and the duration of a competitive action is negatively related to environmental dynamism. The book offers insights on the matching environmental contexts for each type of competitive actions discussed. It is a refreshing perspection on discussion of environmental context which hinges not only on the types and evolutionary stages of the industries, the socio-political-cultural milieus of the marketplaces, but also on the increasing globalization and glocalization as well as the recent shift of world economic orders. Read more
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Strategic Management and the Circular Economy aims to bridge the theory-practice gap by putting forward a detailed step-by-step process for design, implementation and execution of CE strategies.
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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in t...he global competitive market. Read more
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This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
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Strategic Management and the Circular Economy aims to bridge the theory-practice gap by putting forward a detailed step-by-step process for design, implementation and execution of CE strategies.
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This book reinvigorates the use of wisdom in management and work practice, promoting it as an important research topic and demonstrating how it can be applied across a number of important management areas such as knowledge innovation and strategy.
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This title presents theoretical perspectives and research findings relating to R&D decisions from researchers in the strategic, policy and finance areas.
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In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, ...and the formulation of a strategic diagnosis. Read more
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Management and organization theories have, in the years, developed rich methodological paraphernalia to test hypotheses. This book addresses possible applications of computer simulation to theory building in management and organizational theory.
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Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in t...he global competitive market. Read more
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