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How to Get to the Top of Google Search: A Practical SEO Guide
  

How to Get to the Top of Google Search: A Practical SEO Guide (EPUB ebook – Main - Ebook)

By Conway, Richard

"This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your w... read full description below.

ISBN 9780143773542
Published 5 March 2019 by Penguin
Available in EPUB format
Software Read in Browser or Adobe Ebook Compatible Device
Language en

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Full details for this title

ISBN-13 9780143773542
ISBN-10
Stock Available
Status Wheelers ePlatform
Publisher Penguin
Imprint Random House New Zealand
Publication Date 5 March 2019
Publication Country
Format EPUB ebook – Main - Ebook
Edition Main - Ebook
Author(s) By Conway, Richard
Category NZ, Maori & Pasifika
New Zealand & Related
Number of Pages 288
Dimensions Not specified
Weight Not specified - defaults to 0g
Interest Age General Audience
Reading Age General Audience
Dewey Code Not specified
Catalogue Code 980930

Description of this Electronic Book

Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.

It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.

This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.

With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.

Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.

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Author's Bio

Richard Conway has a BSc (Hons) in business computing. He arrived in New Zealand from the UK in 2009, and started Pure SEO with just $200 to spend on one single web page. From that small start he grew the business, using digital marketing and networks that he established. Pure Seo is now New Zealand's largest specialist search agency and has four offices in New Zealand and Australia. Richard also lectures for the Marketing Association and Unitec, and is a guest lecturer for the University of Auckland MBA programme. He also writes monthly columns for M2 magazine, M2 Woman magazine and New Zealand Business magazine.

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