Wheelers Books

Advertising, Values and Social Change: A Sociological Analysis

Advertising, Values and Social Change: A Sociological Analysis
 

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic comp... read full description below.

This title can only be ordered as part of Wheelers ePlatform - a library lending platform for schools and public libraries.

Log in with an ePlatform enabled account.

This title is firm sale. Please select carefully as returns are not accepted.

Quick Reference

ISBN 9781527538085
Published 6 August 2019 by Cambridge Scholars Publishing
Available in PDF format
Software Adobe Ebook Compatible Devices
Language en
Author(s) By Angela Polesana, Maria
Edited by None
Availability Wheelers ePlatform

... view full title details below.

Full details for this title

ISBN-13 9781527538085
ISBN-10
Stock Available
Status Wheelers ePlatform
Publisher Cambridge Scholars Publishing
Imprint Cambridge Scholars Publishing
Publication Date 6 August 2019
International Release Date 1 October 2019
Publication Country United Kingdom United Kingdom
Format PDF ebook – 1st edition
Edition 1st
Author(s) By Angela Polesana, Maria
Edited by None
Category Language and Literature
Communication Studies
Media Studies
Social Sciences
Sales & Marketing: Advertising
Number of Pages 117
Dimensions Not specified
Weight Not specified - defaults to 0g
Interest Age General Audience
Reading Age General Audience
Dewey Code Not specified
Catalogue Code Not specified

Description of this Electronic Book

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.

^ top

Awards, Reviews & Star Ratings

There are no reviews for this title.

^ top

Author's Bio

Maria Angela Polesana is Associate Professor at IULM University in Milan, Italy, where she teaches Sociology of Consumption and Sociology of Media. Her research is primarily focused on consumption, media, brands and advertising. She is also carrying out research for the Fashion Center (FACE) at IULM University, which specializes in the analysis of the socio-cultural aspects of fashion. Her publications include the books: Communication mix: come comunica l'impresa [Communication Mix: How the Enterprise Communicates] (2007); Criminality Show. La costruzione mediatica del colpevole [Criminality Show: The Media Construction of the Guilty] (2010); and La pubblicita intelligente: l'uso dell'ironia in pubblicita [Smart Advertising: The Use of Irony in Advertising] (2005).

^ top