Wheelers Books

Ultimate Guide to Pay-Per-Click Advertising

Ultimate Guide to Pay-Per-Click Advertising
 

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to... read full description below.

This title can only be ordered as part of Wheelers ePlatform - a library lending platform for schools and public libraries.

Log in with an ePlatform enabled account.

This title is firm sale. Please select carefully as returns are not accepted.

Quick Reference

ISBN 9781613082720
Published 17 March 2014 by Entrepreneur Press
Available in EPUB format
Software Adobe Ebook Compatible Devices
Language en
Author(s) By Stokes, Richard
Series Ultimate Series
Availability Wheelers ePlatform

... view full title details below.

Full details for this title

ISBN-13 9781613082720
ISBN-10
Stock Available
Status Wheelers ePlatform
Publisher Entrepreneur Press
Imprint Entrepreneur Press
Publication Date 17 March 2014
Publication Country
Format EPUB ebook – Second Edition
Edition Second Edition
Author(s) By Stokes, Richard
Series Ultimate Series
Category Economics, Finance, Business, Industry
E-Commerce
Small Businesses & Self-Employed
Sales & Marketing
Computing and Information Technology
Web Browsers
Number of Pages 240
Dimensions Not specified
Weight Not specified - defaults to 0g
Interest Age General Audience
Reading Age General Audience
Dewey Code 659.144
Catalogue Code Not specified

Description of this Electronic Book

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience. With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

^ top

Awards, Reviews & Star Ratings

There are no reviews for this title.

^ top

Author's Bio

Richard Stokes is the founder and CEO of AdGooroo, a Kantar Media company and leading provider of Digital Marketing Intelligence. One of the industry's foremost authorities on search engine marketing, Richard is a regular speaker on search topics and the author of two books on the subject, "The Ultimate Guide to Pay-Per-Click Advertising" and "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords". In addition, he is certified expert in both email marketing and conversion optimization. Richard was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University.

^ top